The global airsoft guns market size is expected to reach USD 2.5 billion by 2025, according to a new report by Grand View Research, Inc. It is anticipated to expand at CAGR of 6.8% over the forecast period. Growing consumers’ spending on adventure sports activities, coupled with increasing number of shooting clubs across the globe, is driving the market. Large number of baby boomers and generation X population prefers to purchase this product as it is a very popular sports activity to spend leisure time. These age groups use this product for target shooting, hunting, and adventure sports activities. Companies are coming up with airsoft fields to increase consumer engagement in adventure sports activities.
Handgun emerged as the largest product segment with a revenue of USD 645.5 million in 2018. The consumers prefer to purchase these guns due to their lightweight features. Moreover, it can be fired with one hand, which further drives the consumers to purchase airsoft handgun. Furthermore, these products can be used without a magazine, which will increase its use among the beginners over the next few years.
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The online segment is expected to expand at the fastest CAGR of 8.2% from 2019 to 2025. Consumers can purchase products from diverse brands with this channel, irrespective of their geographic boundaries. Furthermore, membership offers, discounts, and easy product comparison with advanced searching tools on e-commerce websites are expected to attract the consumers to utilize this medium for purchasing airsoft guns.
The market is fragmented in nature with the presence of many private level players. Some of the key players operating in this market are VALKEN SPORTS; Colt’s Manufacturing Company; ICS Airsoft, Inc.; Crosman Corporation; Lancer Tactical; Kriss USA; G&G ARMAMENT TAIWAN LTD; Ballistic Breakthru Gunnery Corporation; A&K Airsoft; and Tokyo Marui. Product innovation is expected to remain a key strategy among the industry participants in order to tap new markets over the next few years.
Key Market Segmentation of Airsoft Guns Market
Airsoft Guns Product Outlook
- Handgun
- Rifle
- Shotgun
- Muzzle Loading
Airsoft Guns Distribution Channel Outlook
- Online
- Offline
Regional Insights:
North America was the largest market with a revenue of USD 601.1 million in 2018. Majority of the population across the country prefer to spend their leisure time in adventurous sports activities including target shooting and hunting. Airsoft gun is the best alternative of air guns while practicing. People prefer to use airsoft guns to avoid fatal incidents at the time of shooting practice. Key manufacturers are arranging different sports events to increase their customer reach. By understanding the market demand, few companies are providing fields and airsoft guns on rent, where anyone can enjoy the adventure activity. For instance, U.S. based company, AirsoftC3, LLC is one of the key hosts of indoor and outdoor airsoft games that provides field, airsoft guns, bb guns, and protective gear on rent.
Middle East and Africa is the fastest growing market with a CAGR of 8.2% from 2019 to 2025. Changing consumer behavior towards adventure sports activity, coupled with growing disposable income, especially among the youth working population, in countries including Saudi Arabia and UAE, is expected to boost the market growth in the region. An average number of airsoft events is increasing at a faster pace in South Africa, Saudi Arabia, and UAE.
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Airsoft Guns Regional Outlook (Revenue, USD Million, 2015 – 2025)
- North America
- Europe
- Asia Pacific
- Central & South America
- Middle East & Africa
Airsoft Guns Market Report Highlights
- By product, handgun generated a revenue of USD 645.5 million in 2018 owing to its lightweight features, which is preferred by all age groups. Rifle is projected to register a CAGR of 7.9% from 2019 to 2025 as a result of increased accuracy and shooting speed
- Offline channel of airsoft guns market generated a revenue of USD 1.3 billion in 2018. The online segment is expand at a CAGR of 8.2% from 2019 to 2025
- North America generated a revenue of USD 601.1 million in 2018 due to presence of a large number of adventure sports enthusiasts in U.S.
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