The global diet soft drinks market size is expected to reach USD 5.2 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 3.2% over the forecast period. Demand for diet drinks has witnessed significant growth in the recent years on account of shifting consumer food habits towards healthier alternatives to beverages with high sugar content. Consumers have been shifting towards diet or zero calorie beverages as a result of growing health concerns, which is expected to fuel the market growth in the next few years.
Increasing demand for diet soft drinks in the food services industry is expected to ramp up the production of these products. Moreover, popularity of clean and healthy eating trends among the consumers has impacted the growth of the food and beverage industry, wherein the manufacturers are focusing on developing products with minimal or no artificial additives. For instance, in Argentina, Coke had launched Coke Life, which has stevia as a primary sweetener. PepsiCo has been offering Pepsi Next, a low calorie soft drink with stevia in France and Australia. Coca Cola had launched Diet Coke in different flavors and no sugar beverages in the untapped smaller markets such as New Zealand. Similarly, Schweppes offers diet tonic water, which is consumed as a soft drink.
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Asia Pacific is expected to be the fastest growing market with a CAGR of 3.8% from 2019 to 2025. The market in Asia Pacific has good opportunity for new segments, such as convenience food and non-alcoholic beverages, as the developing countries including India are adopting western culture and lifestyle, which enables consumers to be health conscious in daily life.
Moreover, increasing number of working females is making women economically independent, thus creating an opportunity for convenience food and beverages products. These factors are anticipated to boost the demand for diet soft drinks products in the coming years.
Diet soft drinks are significantly purchased from the supermarkets and general merchandisers. The revenue generated from supermarkets was USD 1.4 billion in 2018. The physical display of products in the stores allows customers to scan product details. Moreover, availability of a wide range of products offered by different brands enables consumers to compare and choose the best product. The global market is fragmented by the major players including Coca Cola; PepsiCo; Keurig Dr Pepper, Inc.; Nestlé; Unilever; Cott Corporation; and Polar Beverages to name a few.
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