The global live streaming pay-per-view market size was valued at USD 749.1 million in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 15.0% from 2020 to 2027. Live streaming pay-per-view is a video hosting service that allows broadcasters to upload and broadcast videos in real-time on a paid basis. In the last few years, the market has gained significant traction due to a rising number of companies focusing on collaboration strategies to expand their offerings in the market. As the competition is growing in the video streaming market, the companies are focusing on partnerships to expand to new markets. Besides, factors such as the rising adoption of live streaming pay-per-view in the education sector and the increasing adoption of live streaming pay-per-view in the entertainment sector are driving the market.
The media and entertainment segment dominated the market for live streaming pay-per-view and accounted for the largest revenue share of nearly 33.0% in 2019. The segment is expected to remain one of the largest segments over the forecast years. The growth of the segment can be attributed to the rising popularity of Transactional Video on Demand (TVOD) in recent years. Further, the increasing number of live concerts and shows hosted by artists and singers are also fueling the demand for TVOD. The transactional video-on-demand service adoption trend is positively impacting the live streaming pay-per-view market and expected to grow at a significant rate.
Further, the sports segment is anticipated to emerge as the prominent growing segment over the forecast period. In the last few years, the increasing number of various sports events has widened the scope of live streaming on pay per event basis. Besides the increasing sports events, the rising adoption of Over The Top (OTT) platforms with streaming live sports matches on a pay-per-view basis has also changed consumer’s preferences. This has helped a large number of digital media companies to generate massive revenue by streaming live. Hence, the segment is anticipated to register the highest CAGR of 16.5% during the forecast period.
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