Natural Personal Care Products Market to Grow at Promising 10.37% CAGR, Growing Demand for Organics to Promise Growth

The global natural personal care products market reached $14.75 billion in 2018. The market is expected to continue its promising growth, thanks to rising entry of small players, complete disruption in mainstream industry due to digitalization, and grow at 10.37% during the 2021-2028 period. Increasing research and development in natural care, and increased efficacy of new ingredients originating from animal and plant extracts, along with rising promotions remain key drivers of growth in the natural personal care products market. Furthermore, the ban on use of various ingredients for conventional cosmetics, and increasing scrutiny of conventional skin care products on social media, and growing need for transparency will continue to play in the favour of natural skin care products during the forecast period.

E-Commerce Remains a Promising Driver of Growth in the Natural Personal Care Market

According to the US department of Commerce, the e-commerce sales promises to overtake conventional retail sales in major regions like North America. The e-commerce market accounted for 16.0% of all retail sales in 2019, overtaking growth of retail, as the pandemic drives higher internet penetration, and increase in internet users. In 2019, there were 312.3 million internet users in the US, with numbers constantly growing. Furthermore, the e-commerce remains a promising avenue for growth, as cost-effective product offerings, increased demand for skin care among working women, and a wide range of offerings available online remain promising drivers of growth in the natural personal care products market.

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Key players in the global Natural Personal Care Products market covered in Chapter 12:

Colomer
Aubrey Organics
Loreal
Clorox
Origins Natural Resources
Estee Lauder
Shiseido
Kiehl’s
Hain Celestial
Giovanni

In Chapter 4 and 14.1, on the basis of types, the Natural Personal Care Products market from 2015 to 2025 is primarily split into:

Skin Care
Hair Care
Oral Care
Eye Care
Others

In Chapter 5 and 14.2, on the basis of applications, the Natural Personal Care Products market from 2015 to 2025 covers:

Baby
Adult

Market segment by Region, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)

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The demand from working women for natural cosmetics remain at an all-time high. The e-commerce has provided many consumers with an access which they couldn’t reach on a daily basis due to hectic schedule. Moreover, the lack of emphasis on branded products through e-commerce, and availability of transparency to gauge products before purchasing adds reliability, and accuracy in purchases. This remains a key driver as major brands like L’Oréal opt for more promotions through digital media with the help of major influencers to attract a young audience. The e-commerce has also expanded product range for many consumers, as rural areas, and emerging regions continue to witness limited availability of natural cosmetic care products, due to conventional supermarkets, and their high price. The high price of ingredients, and limited awareness about sustainable nature of natural skin care remain major challenges to growth in the natural personal care products market.

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