The Global Outbound MICE Market to Surpass $11.57 Billion by 2026, Rising Demand for Conventions, and Corporate Meetings to Fuel Growth

The global outbound Meetings, Incentives, Conferences, Exhibitions (MICE) market is expected to register robust growth, thanks to rising demand for international travel. For example, according to the World Bank, in 2009, the worldwide international tourist population stood at 1.609 billion, wherein in 2019, the number rose to a massive 2.28 billion, despite covid-18 blues. The ITC (International Trade Centre) had forecasted that the number of international travelers globally shall rise to 1 billion by 2010. However, the number actually rose to 1.609 billion by 2009, with demand for global economic activity surpassing estimates.

Furthermore, the ITC had noted that business tourism accounted for a 9% share of the global tourism business in 2001. According to the World Travel and Tourism Council, the share has risen to 28.7% in 2020. Business tourism remains a fast-growing segment of the global tourism sector. The rising cost-effectiveness of air travel due to lowering fuel costs, remains a promising driver of growth. Moreover, holding conferences in under developed countries also holds promise, wherein increasing infrastructure developments meet demands for both efficiency, and competitive trends of the global business tourism.

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Key players in the global Outbound MICE Tourism market covered in Chapter 13:

The Interpublic Group of Companies, Inc.

One10, LLC





Carlson Wagonlit Travel

360 Destination Group

BI Worldwide, Ltd.

ITA Group, Inc


ACCESS Destination Service

The Freeman Company

Meetings and Incentives Worldwide (M&IW)



BCD Group

Conference Care Ltd

Creative Group, Inc.

In Chapter 6, on the basis of types, the Outbound MICE Tourism market from 2015 to 2025 is primarily split into:





In Chapter 7, on the basis of applications, the Outbound MICE Tourism market from 2015 to 2025 covers:

Academic Field

Business Field

Political Field



Market segment by Region, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)

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The global outbound MICE market is an innovative, and promising landscape, thanks to increasing interest in global tourism, and increasing share of the business travel activities. Moreover, the increasing combination of leisure, and business from individual travelers will also propel growth for the global outbound MICE market during the 2021-2027 period. Some key players in the global outbound MICE market are BI Worldwide, Maritz, One10, ITA Group, LLC, Meetings and Incentives Worldwide (M&IW).

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