Digital patient engagement has been transforming the healthcare industry by breaking through the chaotic offline and intensely competitive marketplace with utmost convenience. Personalized care and effective communication being the USP of such systems have attracted the attention of patients, who have suffered from poor access to healthcare. As a result, the system is poised to enhance the patient experience as well as improve the interactional approach between the administration and clinical landscape, which will hold optimistic growth prospects for the digital patient engagement market in the forthcoming years.
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Global Digital Patient Engagement Market: Segmentation
Segmentation Overview
The digital patient engagement market can be segmented on the basis of component, mode of communication, and region.
By Component, the digital patient engagement market is segmented as:
- Hardware
- Software
- Services
By Mode of Communication, the digital patient engagement market is segmented as:
- Patient Portals
- Mobile Apps
- Video Chat
- Social Media
- Text Messaging
- Others
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Global Digital Patient Engagement Market: Competition Landscape
Examples of some of the key players in the global digital patient engagement market include
- Google Inc.
- Microsoft Corporation
- IBM Corporation
- Accenture
- DatStat
- Relatient
- Lumeon Inc.
- Clarify Health
- Conversa Health
- mPulse
- Vivify Health
In April 2018, SCI Solutions (SCI), a patient access and care coordination software company, acquired DataStat, a provider of patient engagement and digital health tools. Through this acquisition, SCI solutions has extended its electronic health record application by integrating it with DataStat’s patient engagement platform, which will enable effective communication between patient and healthcare providers.
Digital Patient Engagement Market – Dynamics
Secure Yet Open, Blockchain Technology to Influence the Healthcare Industry in the Upcoming Years
Increasing health awareness among customers coupled with the enhanced quality of life has increased their desirability for the adoption of digital healthcare solutions, which is also fueled by the pervasive use of mobile phones and tablets. In addition, technological advancements that lead to better quality of networks are fueling the adoption rate of mobile apps and portals that can make the healthcare facilities more accessible.
Blockchain technology, being the very immediate future of the healthcare industry with a secured ecosystem is expected to revive the functionalities with data privacy at the forefront.
The industry’s convergence with blockchain technology would mean a decentralized landscape, which will only build the trust of patients in modernistic modules. As a result of which the digital patient engagement market is envisaged to remain sustained in the forthcoming years.
Digital Patient Engagement Market – Restraints
- Reluctance among customers for the adoption of digital healthcare modules, owing to the rising concerns pertaining to data privacy and data vulnerability, on account of increasing cybercrimes could impede the growth of the digital patient engagement market.
- Huge capitalization on the installation of the digital infrastructure and perpetual cost for advancements of the features are the factors impacting the digital patient engagement market.
- There still exists some developing economies and third world countries where the penetration of technology is slower, which translates into sluggish growth of the digital patient engagement market.
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