Global Men Personal Care Products Market, On the Back of Changing Consumer Perceptions, Likely to be Elevated to a Higher Pedestal.
Men personal care products encompass a wide range of items dedicated to personal hygiene and personality enhancement. Perfumes, deodorants, hair gel, mouthwashes, hair conditions, and facial products are only a few examples of the products that male consumers use to look and feel good. Men personal care products encompass a wide range of items dedicated to personal hygiene and personality enhancement. Perfumes, deodorants, hair gel, mouthwashes, hair conditions, and facial products are only a few examples of the products that male consumers use to look and feel good.
Hygiene, in a broader manner, has shed its general layer grabbing a more holistic domain covering personal cleanliness, oral care, skin care, and hair care, to name a few. This is supplemented by the fact that men have been giving equal attention to self grooming, like their female counterparts. Maintaining a presentable and an attractive image being a major aesthetic driver, the global market for men personal care products is likely to witness modest growth in the coming years. Moreover, changes in perceptions continue to fuel the demand and sales of personal care products among men, in turn taking the men personal care products market to a higher level.
There is an increase in the demand for innovative men’s personal care products. Players have introduced products with appealing features and a high level of comfort. P&G, for example, has consistently launched new products to increase its market popularity. Products that stand out from the competition attract more customers. Shaving products such as after shave and pre shave lotions are in high demand in the global market because they are one of the most basic needs of male consumers.
L’Oreal S.A. (France)
Johnson & Johnson (U.S.)
Kao Corporation (Japan)
Procter and Gamble Co (P&G), (U.S.)
The Estee Lauder Companies, Inc. (U.S.)
Avon Products, Inc. (U.S.)
Colgate-Palmolive Company (U.S.)
Beiersdorf Akteingesellschaft (Germany)
The increased emphasis on physical appearance among young people, particularly men, combined with changes in lifestyles, and particularly in developed countries, are expected to drive the growth of the global men personal care market. Furthermore, the increase in disposable income and consumer preference for professional personal care products are expected to drive revenue growth in the target market.
Increase in concerns among men about their health, body image, self-grooming, and hygiene is the primary factor driving the men personal care market growth. Rise in awareness of the importance of overall personal care regimes, as well as emerging fashion trends and social media’s influence, are also expected to drive the market growth.
According to a 2019 article published by Cosmetics Europe, 81.0% of men worldwide believe that health, hygiene, and appearance influence their decision to purchase grooming products. From male skincare to makeup to manscaping, the men personal care market is thriving with opportunities, with many new brands penetrating and aiming to change the way men are marketed to. In addition, increased usage of personal care products is likely to drive the market growth.
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