Natural Functional Food Market Worth $272.7 Billion by 2026 at a CAGR: 7.9%

Increasing demand for Natural Functional Food Market is one of the major growth drivers. Functional ingredients such as probiotics and omega-3 fatty acids are extensively consumed through yogurt and fish oils to reduce the instances and risks associated with cardiovascular diseases while improving the quality of intestinal microflora. The increasing trend of consuming these products is expected to sustain throughout the forecast period, thereby favoring market growth.

Another important factor augmenting the demand is the rising consumer awareness regarding gut health. This is in reaction to reported cases of death owing to intestinal inflammation among other bowel disorders. Consumption of probiotics helps fight bad bacteria in such cases while aiding immunity in humans, thereby enhancing the gut health. Among the various products available in the market, probiotic yogurts are the most widely consumed products with proven digestive health claims. However, the functional food industry also has its share of challenges. Among various challenges, issues associated with product availability coupled with claims regarding insufficient nutrients derived from various functional food types has been hindering growth of the functional foods market.

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Key players in the global Natural Functional Food market covered :

Nestl&eacute
Kellogg
Danone
GlaxoSmithKline
Abbott Laboratories
General Mills
Kraft Heinz Foods Company

On the Basis of Types:

Dietary Fibers
Minerals
Fatty Acids
Vitamins
Prebiotics & Probiotics

On the Basis of Applications:

Store Based
Non Store Based

Sports nutrition emerged as the second largest segment after cardio health applications of the functional food owing to increasing commercialization of these sport nutrients and availability of wide product range including creatine and whey protein-based functional food. There has been an increase in the demand for functional food over the past decade as new product-types launches have permeated the food industry. Moreover, the utilization of these products by numerous end-users such as sport nutrition, clinical nutrition, and weight management is expected to drive the growth of this market.

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Key Findings

  • Asia Pacific dominates the natural functional food market followed by North America
  • Asia Pacific accounts for approximately 35% of the market share in the natural functional food market and is expected to witness above average growth rate during the forecast period of 2017-2023.

Functional food can be stated as a modified food that claims to improve health. It does not cure disease but it helps to reduce the risk of deadly diseases by improving the health of the body by providing essential nutrients and proteins. Functional food in the diet adds benefits to individual physiological state.

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