The unprecedented COVID-19 pandemic has affected the global economy to a great extent. Considering the food industry, one of the most important sectors of the economy, a tremendous impact has been witnessed on the entire process from the field to the consumer. The restrictions in the movement of workers, closure of food production facilities, and changes in consumer demand have put excessive pressure on the food industry.
The report offers actionable and valuable market insights of Birch Water. The latest report by Fact.MR provides details on the present scenario of the market across various regions along with the historic data and forecast of the market. The report also includes information on the sales and demand of Birch Water Market across various industries and regions.
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Fact.MR, in a recent research study, unveils compelling insights into the birch water market during the forecast period. According to the research study, the global birch water market is anticipated to grow at a CAGR of ~ 16%, primarily driven by growing demand for products offering artful convergence of taste and wellness, Birch water holds the status of a well-known health drink in the European countries, while its benefits are being recognized by a large number of North American consumers. This particulars, in turn, validate the lucrativeness of both North American and European markets for market players to pin their focus on.
According to the report, consumers are showing high proclivity for enticing flavors, and manufacturers are further jumping onto this dynamic bandwagon by offering flavored birch water formulations. Increasing reluctance over beverages infused with chemical additives have picked pace, which is another key factor underpinning the market growth. In the birch water market, many emerging startups are increasing their production capacity rigorously to fulfill the demand of birch water. Although many companies offer flavored birch water in their products portfolio, some consumers also prefer the slightly sweet, and syrup-like taste of unflavored birch water.
The market study done by Fact.MR gives exclusive information about how the market will grow. The study identifies crucial trends that are determining the growth of Birch Water market. This newly published report sheds light on vital dynamics, such as the drivers, restraints, and opportunities for key market players as well as emerging players associated with the production and supply. The latest report by Fact.MR provides detailed Market Analysis of Birch Water
This newly published and insightful report sheds light on Market Insights of Birch Water, key dynamics, their impact on the overall value chain from suppliers to end-users and Growth of Birch Water Market.
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Tapping into the Untapped: Developing Countries to Become the Next Big Target
North America and Europe hold more than 70% share in the global birch water market. Globally, many consumers are not aware of the health benefits of birch water, thereby creating a massive untapped market for birch water. Companies including Sibberi, Nature On Tap Ltd., and Belseva have already started penetrating in the untapped market of birch water to increase their revenue.
Emerging and prominent players in birch water have an opportunity to increase their market share of birch water globally by organizing awareness campaigns and other marketing strategies.
Birch water market growth in South America, Middle East & Africa, and Latin America is relatively slow. By targeting the population in the aforementioned regions, the manufactures will get ample opportunities to boost their overall market standing.
Production Ramp-Up to Meet High Demand: Manufacturers’ Code of Expansion
Birch water is replacing the water in many East Asia skincare products. Leading companies such as Nordic Koivu Ltd., and Alaska Wild Harvest, LLC, are increasing their production capacity rigorously. Straikas, One of the largest birch water producers, is continuously increasing their production capacity since 2014. However, season based yield of birch sap is restricting companies to increase production capacity at a greater level.
The manufactures have to invest in a storage tank to store birch water. Furthermore, the extracted birch water has to be processed to keep the flavor alive for a longer time.
As per the current scenario, many companies, mainly from Canada, are adopting vacuum tubing technique to gather two to three times more sap from the birch tree.
According to a study conducted by Northern NY Agricultural Development Program, using vacuum technique can increase the production capacity of birch water by 20%. Several startup companies are purchasing unflavored or raw birch water from companies like Straikas and Nordic Koivu Ltd. for producing flavored birch water
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Cosmetic Industry to Remain the Prominent End User
The demand for birch water in the cosmetic and personal care industry is propelling the market growth significantly. Birch water has been long famed a valuable ingredient in Eastern Europe, China, and Canada. Cosmetic manufacturers are making use of birch water to incorporate in their cosmetic formulations for skin and hair nourishment. In the cosmetic industry, birch water is mainly used for use cases such as washing hair, bleaching skin, and replenishing hair growth. Moreover, higher concentration of manganese and minerals in birch water aid in regulation of blood sugar and bone structure through calcium absorption, which further increases the demand for birch water in the pharmaceutical industry.
“The adequate availability of birch trees in Europe and North America is boosting the market growth in these regions. Besides, being used as a health drink, birch water finds their application in several application areas, including personal care and pharmaceuticals. In the birch water market demand for Birch Water is increasing among consumers”- Says lead research analyst at food and beverages
The global birch water market is mainly dominated by top players namely: Alaska Wild Harvest, LLC, Astera Natural Ltd., BELORGANICS, Belseva, Kainaiži, Nature On Tap Ltd., Nordic Koivu Ltd., ÖselBirch, Säpp, Sibberi, Straikas, Treo Brands LLC, Wagram Springs Inc. Other companies in the birch water market have focused on increasing regional presence and targeting specific consumer base to increase the overall revenue. Companies in this segment are also using colorful graphics, various shapes, and custom presentations in the packaging of their products to increase brand presence in the market.
According to the recent development of the top companies, it is seen that companies are involved in offering birch water in versatile tetra packaging, which preserve the purity and taste of the birch will water for a long time. Also, the offering of mixed Birch Water by prominent companies is increasing rapidly. Companies are focused on enhancing their product portfolio and increased recognition in the market. Increasing demand for birch water in East Asia for industrial use is expected to boost the market growth in this region. The dominance of Europe region is anticipated to prevail in the birch water market significantly by the end of 2029. In terms of volume sales, the overall market for birch water is divided into various market segments including flavor type, packaging type, end-use industry, distribution channel, and region.
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More Valuable Insights on Birch Water Market
Fact.MR, in its new report, offers an unbiased Market Analysis of Birch Water, Sales and Demand of Birch Water, analyzing forecast statistics through 2019 and beyond. The study reveals growth projections on the basis of various criteria.
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