The global 3D display market size is expected to reach USD 204.16 billion by 2025, according to a new study by Grand View Research, Inc., exhibiting a CAGR of 19.4% during the forecast period. Surging demand for enhanced imaging and viewing experience is estimated to be one of the key trends augmenting the market. Rising use of 3D technologies across a variety of applications in several industries will further boost market growth.
North America was the leading revenue contributor in 2016. However, it is projected that Asia Pacific will witness significant growth and become the highest revenue generating regional market by 2025. Robust growth of the entertainment and gaming industries, especially in Japan, China, and India, is poised to play a vital role in revving up the adoption rate over the forecast period. Presence of major OEMs is contributing significantly toward regional growth.
Stereoscopic 3D products are useful in numerous applications including TVs, smartphones, tablets, and computers. Key players in the market have introduced compatibility in head mounted display (HMD) with minimum hardware requirement. Multinational conglomerates such as Sony and Samsung prominently operate in the business of HMD.
Emerging display technologies such as OLED are likely to gain increased market penetration over the forecast period owing to increasing implementation in various devices, thereby offering improved picture quality and performance. However, lack of compatible content and high cost of these products are expected to negatively impact the overall market.
The market is competitive owing to the presence of various prominent players such as Samsung Electronics, LG Electronics, Panasonic Corporation, Sony Corporation, Sharp Corporation, Toshiba Corporation, and Fujifilm Holdings Corporation. Industry players have been focusing on organic growth strategies such as R&D investments, product innovation, and value-added features to expand their product portfolios and gain a larger share in the market.
Manufacturers are focused on developing new and innovative products, such as smart TVs and Ultra-HD 4K TVs, that meet the evolving needs of customers. In November 2015, Apple launched a smartwatch with a flexible OLED display that renders high-resolution graphics and text images. Development of new products is poised to escalate the growth of the overall market over the forecast period.
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