Ready Meals to be Leading Sector in Clean Label Fruit and Vegetable Powder Market

Consumer’s Preference Shift to Natural Ingredient is Projected to Rise Demand of Clean Label Fruit and Vegetable Powder

The rapid expansion of the processed and packaged food industry is expected to accelerate the demand for natural food additives eventually driving the clean label fruit and vegetable powder market. Consumers demand for authenticity and transparency is projected to boost the clean label fruit and vegetable powder market.

Clean label ingredient is organic, non-GMO and natural which likely to augment the growth of clean label fruit and vegetable powder market.

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Ready Meals to be Leading Sector in Clean Label Fruit and Vegetable Powder Market

Shifting consumer preferences have paved ready meals to be dominating the industry for clean label fruit and vegetable powder market. Convenience in usage and growing awareness among consumers about the adverse effects of artificial food additives are likely to expand the growth of the clean label fruit and vegetable powder market.

Clean Label Fruit and Vegetable Powder Market: Segmentation

Clean label fruit and vegetable powder market is segmented into different parts based on the ingredient type, application and distribution channel. On the basis of ingredient type, vegetable ingredients are dominating the clean label fruit and vegetable powder market. The prepared food/ready meals & processed food segment accounts for the prominent share in the application category of the clean label fruit and vegetable market.

Based on ingredient, clean label fruit and vegetable powder market is segmented into:

• Fruit Ingredients
• Vegetable Ingredients

Based on application, clean label fruit and vegetable powder market is segmented into:

• Beverages
• Confectionery Products
• Bakery Products
• Soups and Sauces
• Dairy Products

Based on distribution channel, clean label fruit and vegetable powder market is segmented into:

• Modern Trade Channel
• Speciality Stores
• Online Channel
• Other Sales Channels

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North America is Likely to Hold the Prominent Share in Global Clean Label Fruit and Vegetable Powder Market

North America holds top position in the clean label fruit and vegetable powder market due the high consumer demand for naturally derived ingredients in food products.

Europe, especially the U.K., is the prominent consumer of clean label fruit and vegetable powder market followed by North America. East Asia and South Asia regions are projected to be the noteworthy growing clean label fruit and vegetable powder market. The growing awareness about natural and organic food has led Asia-Pacific to opt for clean label ingredients over artificial ingredients.

Moreover, surge in disposable income, improvement in living standard, rise in health expenditure is shifting the consumer to clean label fruit and vegetable powder market. In China and India, factors such as large fruit and vegetable ingredients production, economic labour and lower fruit & vegetable ingredients prices likely to push the growth of the clean label fruit and vegetable powder market.

Positive Impact of COVID-19 on Clean Label Fruit and Vegetable Powder Market

Onset of summer and supply disruptions caused by COVID-19 has soar prices of fruits and vegetables. The clean label fruit and vegetable powder market has witnessed positive growth owing to health benefits and the variety of options available in it.

Product Innovation and Expansion of Prominent Players across Globe

The prominent market players for clean label fruit and vegetable powder market are Cargill Incorporated, Archer Daniels Midland Company, Koninklijke DSM N.V., Sensient Technologies Corporation, Corbion N.V., Tate & Lyle PLC and among others. New product launches, growing research and development expenditures to address changing demand of end-users is likely to drive the clean label fruit and vegetable powder market.

Organic growth strategies such as merger and acquisition were adopted by prominent manufacturers to increase its market share. For instance, Cargill Incorporated holds the significant share in clean label fruit and vegetable powder market owing to wide production and at an operational activities.

Clean Label Fruit and Vegetable Powder Market: Segmentation

Clean label fruit and vegetable powder market is segmented into different parts based on the ingredient type, application and distribution channel. On the basis of ingredient type, vegetable ingredients is dominating clean label fruit and vegetable powder market. The prepared food/ready meals & processed food segment accounts the prominent share in application category of the clean label fruit and vegetable market.

Based on ingredient, clean label fruit and vegetable powder market is segmented into:

• Fruit Ingredients
• Vegetable Ingredients

Based on application, clean label fruit and vegetable powder market is segmented into:

• Beverages
• Confectionery Products
• Bakery Products
• Soups and Sauces
• Dairy Products

Based on distribution channel, clean label fruit and vegetable powder market is segmented into:

• Modern Trade Channel
• Speciality Stores
• Online Channel
• Other Sales Channels