Why is Online Marketing Boding Well for Dry Shampoo Manufacturers – New Study by Fact.MR

The market study done by Fact.MR gives exclusive information about how the market will grow. The study identifies crucial trends that are determining the growth of Dry Shampoo market. This newly published report sheds light on vital dynamics, such as the drivers, restraints, and opportunities for key market players as well as emerging players associated with the production and supply. The latest report by Fact.MR provides detailed Market Analysis of Dry Shampoo

The report offers actionable and valuable market insights of Dry Shampoo. The latest report by Fact.MR provides details on the present scenario of the market across various regions along with the historic data and forecast of the market. The report also includes information on the sales and demand of Dry Shampoo Market across various industries and regions.

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Fact.MR’s recent study on the global dry shampoo market projects the market to grow at approximately 5% CAGR during the forecast period, surpassing an impressive valuation of nearly US$ 6.5 Bn through 2031. Dry shampoo, with its unique selling point of extracting oil from the scalp without the use of water, will be one of the key factors that will drive the growth of the market, propelled by fast-paced lifestyles, hectic work hours, and the propensity of living in highly polluted cities.

With experts opining that regular washing of hair can cause damage to the hair, there is a rising inclination of consumers towards natural and organic cosmetic products. Hence, there is a shift of consumers towards natural dry shampoo. Additionally, moderate to severe water shortages across developing regions is augmenting popularity of dry shampoo, creating lucrative opportunities for key stakeholders.

Based on aforementioned trends, Fact.MR report projects the global dry shampoo industry to grow at nearly 5% CAGR, between 2021 and 2031, surpassing an impressive valuation of nearly US$ 6.5 Bn by the end of 2031.

This newly published and insightful report sheds light on Market Insights of Dry Shampoo, key dynamics, their impact on the overall value chain from suppliers to end-users and Growth of Dry Shampoo Market.

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Key Segments Covered

  • Form
    • Spray Dry Shampoo
    • Powdered Dry Shampoo
  • Function
    • Anti-Dandruff Dry Shampoo
    • Color Protection Dry Shampoo
    • Hair Loss Prevention Dry Shampoo
    • Dry Shampoo for Other Functions
  • Demographic
    • Dry Shampoo for Men
    • Dry Shampoo for Women
    • Dry  Shampoo for Kids
  • Distribution Channel
    • Dry Shampoo Sales via Modern Trade
    • Dry Shampoo Sales via Convenience Stores
    • Dry Shampoo Sales via Specialty Stores
    • Dry Shampoo Sales via Drug Stores
    • Dry Shampoo Sales via Online Channels
    • Dry Shampoo Sales via Other Distribution Channels

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Competitive Landscape

Competition in the global dry shampoo market is expected to rise, with players focusing on gaining a competitive advantage and increasing their market foothold. Companies are not only limited to R&D investments. They are also focusing on product launches to gain a competitive advantage.

  • For instance, in January 2020, Unilever and Sundial Brands have launched a new haircare brand, namely Emerge- a line of textured hair care products. Emerge states the products are designed for “Gen Z multicultural women.”
  • The companies committed to reaching 100,000 young women nationwide by 2025 to help them emerge as their true, authentic, and creative selves. They want to help young women gain access to networks, experiences, and resources.

Key Takeaways of the Dry Shampoo Market

  • The natural and organic ingredients based dry shampoo is anticipated to gain significant traction among consumers, owing to toxicity concerns related to synthetic conditioners
  • According to Fact.MR, demand for dry shampoos is significant among women between 20 and 30 years. More than 60% women in this age group are opting for versatile products that facilitate quick and easy styling of hair
  • European countries are the largest consumers of dry shampoo and are further expected to maintain high growth rate in the first half of the forecast period
  • Anti-dandruff products are contributing significantly to hair care products within the dry shampoo market
  • Middle-East and Africa are expected to be a lucrative spot for the dry shampoo market as its consumption has been observed to upsurge in the past half-decade, attributable in part to rampant water scarcity in these regions
  • Manufacturers should seize greater opportunities and enhance their market share by conducting awareness campaigns, as many consumers are not aware of this product and its associated benefits
  • Fact.MR notes that high flammability and large volume of counterfeit products have been some of the key obstacles in the dry shampoo market as they have eroded consumer confidence

“The existence of a large total addressable market (TAM) for dry shampoo is expanding with the growing consumer base for regular shampoo. While catering to a large segment of users for premium cosmetic products, dry shampoo is charting a new course of growth amid the middle-income group.”, says the Fact.MR analyst

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Key Question answered in the survey of Dry Shampoo market report:

  • Sales and Demand of Dry Shampoo
  • Growth of Dry Shampoo Market
  • Market Analysis of Dry Shampoo
  • Market Insights of Dry Shampoo
  • Key Drivers Impacting the Dry Shampoo market
  • Which are the Key drivers impacted by Dry Shampoo market
  • Restraints Shaping Market Growth
  • Market Survey of Dry Shampoo

More Valuable Insights on Dry Shampoo Market

Fact.MR, in its new report, offers an unbiased Market Analysis of Dry Shampoo, Sales and Demand of Dry Shampoo, analyzing forecast statistics through 2019 and beyond. The study reveals growth projections on the basis of various criteria.

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