The global operating room integration market size is anticipated to reach USD 3.5 billion by 2028, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 11.0% from 2021 to 2028. Increasing redevelopment projects and the adoption of advanced healthcare IT solutions in hospitals is a major factor boosting market growth. Operating Rooms (OR) are increasingly becoming complex and congested due to the requirement of devices during surgeries such as surgical lights, operating tables, and surgical displays. Integrated Operating Rooms (I-ORs) is becoming a solution for this complexity in ORs.
Though digitization was now high on the agendas of most companies, the COVID-19 pandemic speeded up the paradigm shift towards digitization in 2020. Besides, the trend towards digital ORs was also quickened up by the pandemic. Thus, the COVID-19 crisis created new opportunities to innovate and new ways to create value in the evolving healthcare world. For instance, in March 2021, Olympus has introduced EASYSUITE, a next-generation OR integration solution, in the EMEA area. EASYSUITE features video management and routing, medical content management, procedure recording, and virtual collaboration. As a result, with the introduction of EASYSUITE, the company promoted digitalization in surgery and boosted its position in the EMEA territory.
The modern operating room provides consolidated data and offers access to audio and video and controls for all surgical devices at the central command station, allowing the surgeon to achieve various tasks efficiently without the prerequisite to move near the OR. Other advantages of OR integration are it minimizes manpower, maximizes OR efficiency, takes less surgical time procedure, and manages patient surgical records.
Most of the Minimally Invasive Surgeries (MIS) procedures such as TAVR, and EVAR, laparoscopic procedures are performed in hybrid integrated OR. Surging patient preference for MIS is boosting the market growth. MIS includes robotic surgery; laparoscopic surgeries that have a wide range of applications in the medical sector.
In addition, hospitals have shifted their preference towards advanced MIS procedures for diagnosing chronic diseases. The preference is due to the benefits that this procedure provides such as lower postoperative complication rates along with reduced hospital stay, less painful and offers fast recovery time. It also provides a high accuracy rate as compared to traditional open surgery. The aforementioned factors are anticipated to boost the demand for I-ORs over the forecast period.
The competitors operating in the market are focusing on other strategies such as mergers and acquisitions, collaborative agreements to mark their presence in the market. For instance, In January 2020, Brainlab declared its acquisition of Vision Tree Software. Vision tree Optimal Care (VTOC) platform, which provides EHR, research, and registry platform. The acquisition will provide an opportunity to capture data by point-of-care electronic forms and use them in efficient workflows. The strategies like these implemented by the leader in this vertical are further propelling the market growth.
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