Tennis Racquet Market To Generate Profitable Avenues For Existing Companies As Well As New Players : FactMR

Tennis Racquet Market Segmentation

Fact.MR has studied the tennis racquet market with detailed segmentation on the basis of type, string pattern, head size, sales channel, and region.

Type

• Power Racquets
• Control Racquets
• Tweener Racquets

String Pattern

• Open String Pattern
• Tight or Closed String Pattern

Head Size

• Midsize
• Mid Plus
• Oversize
• Super Oversize

Sales Channel

• Independent Sport Outlets
• Franchised Sport Outlets
• Modern Retail
• Online Retail

Region

• North America
• Latin America
• Europe
• East Asia
• South Asia and Oceania
• MEA

Tennis Racquet Market: Competition Analysis

The tennis racquet market is fragmented in nature, with top players accounting for nearly 40% of global revenue. The market is moving towards consolidation, with increase in brand preference by tennis players. Top companies in the tennis racquet market have been deploying multiple strategies to increase their brand presence in the landscape. Companies have also been collaborating with professional tennis players for endorsements of their offerings. They have also been establishing partnerships with tennis competitions for increasing their market presence.

• In August 2020, the Yonex Co., Ltd launched the Limited Edition EZONE racquet, available in select markets, beginning Sept. 17, 2020. The racquet was designed by the company in collaboration with two-time Grand Slam Champion Naomi Osaka (JPN).
• In October 2019, Sumitomo Rubber Industries (Dunlop Sports) established a multi-year agreement with Miami Open to provide official balls and racquets for the tournament. Players will be competing with ATP Extra Duty balls for men and Dunlop Grand Prix Extra Duty balls for women.

4 Forecast Highlights on Tennis Racquet Market

1. As per the forecast of Fact.MR, the control tennis racquet segment is slated to touch a value of nearly US$ 96 Mn in the year 2022. This represents a sluggish CAGR growth during the assessment period of 2017-2022. The control tennis racquet segment is estimated to account for more than one-fifth of the revenue share of the racquet type segment by the year 2017 end and is expected to lose in market share by the year 2022 end.
2. As per the forecast of Fact.MR, the 27 inch tennis racquet segment will reach a value of nearly US$ 270 Mn in the year 2017. This represents a moderate CAGR growth during the forecast period. The 27 inch tennis racquet segment is estimated to account for more than three-fourths of the revenue share of the racquet length segment in the year 2017 end and is expected to gain market share by the end of the year 2022.
3. As per the forecast of Fact.MR, the independent sports outlet segment is slated to reach a value of nearly US$ 50 Mn in 2022. The independent sports outlet segment is expected to lose some market value by the end of the year 2022. The largest share is contributed by the North America region in the independent sports outlet segment.
4. Fact.MR forecasts the US tennis racquet market to grow from nearly US$ 80 Mn in 2017 to nearly US$ 105 Mn in 2022. This represents a compound annual growth rate (CAGR) of 4.9% from 2017 to 2022.