Straw Market Expectations and Growth Trends Highlighted Until 2029

The recent past has observed significant increase in the number of foodservice restaurants. This would remain among the leading factors driving consumption of straws at a global level. After bans on using single-use plastic straws, manufacturers are offering straws that can decompose and have less impact on the environment. Consumption of straws is anticipated to increase owing to increasing fast food outlets and consumption of alcoholic and non-alcoholic beverages.  On the back of these factors, the straw market is projected to expand at a strong CAGR of nearly 7% during the forecast period (2019 – 2029).

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E-catering and Online Foodservice Platforms to Propel Straw Market Growth

Online foodservice platforms are providing convenient delivery at low costs, along with efficient packaging solutions, which is fueling worldwide sales of straws. Changing consumption pattern from offline to online sales channel in the F&B industry is anticipated to drive the straw market growth. Increasing number of fast food outlets and restaurants are also anticipated to create huge demand for straws in coming years.

Rising Consumption of Compact Beverage Packages

To ensure consumers’ convenience and hygiene at workplace, brand owners and corporates prefer straws along with tetra packs. Manufacturers directly provide packaged products to convenience stores and retailers. Consequently, the demand for packaged beverages is expected to fuel the straw market growth in coming years.

Rising Consumption of Compact Beverage Packages

To ensure consumers’ convenience and hygiene at workplace, brand owners and corporates prefer straws along with tetra packs. Manufacturers directly provide packaged products to convenience stores and retailers. Consequently, the demand for packaged beverages is expected to fuel the straw market growth in coming years.

In 2017, total consumption of fruit juices & nectar in the European Union accounted for revenues that roughly equated 9 billion liters, in which Germany accounted for around 25% of it. According to UNESDA, soft drinks can be a part of healthy and balanced lifestyle, which add values to production and marketing of soft drinks, eventually increasing the consumption of straws in the region.

Enhanced Production Capabilities Translating into More Opportunities

Europe is anticipated to be one of the key regions that focuses on reducing usage of single-use plastic straws by replacing them with other reusable and biodegradable straws. This can create huge growth opportunities for manufacturers in the straw market.

Key Developmental Strategies and Competition Trends

Leading players are focusing more on product launches, mergers, and collaborations to expand their production capabilities. Key participants in the straw market are focusing on adopting business models and growth strategies in synchronization with biodegradability of straws. For instance, Hay Straws, a US-based manufacturer, offers straws that are made of wheat by products.

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Sustainable Straws – A Differentiating Strategy

As single use plastic straws are subject to regulatory backlash, key market players are turning to sustainable material choices such as metal, glass, bamboo, and paper. Although these eco-friendly alternatives are relatively expensive than plastic, they minimize the environmental impact and promote sustainability in the market. Paper will continue to gain higher traction than its glass and metal counterparts owing to the relatively low price point.

How Growth will Unfold

Foodservice industry would remain the key revenue generator for straw market players, reaping profits of around US$ 5 Tn by the end of 2019. Sales of straws in bars, lounges, and hotels will contribute a major share, whereas that in restaurants and motels will witness remarkable growth in the near future.

Cafes, on the other side, have been registering maximum annual growth in straw sales over the recent past. They are thus being perceived as an attractive revenue pocket for straw manufacturers. Demand growth in the institutional sector, especially in corporate environments, also appears positive. Manufacturers will further tap white spaces in the educational and healthcare industries for better returns.

The global straw market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to readers.

Product

Plastic,• Bamboo,•   Metal,•       Paper,•       Glass,•        Silicone,•    Others

Straw Length

<9 cm,• 9-15 cm,•   16-20 cm,• >20 cm

Sales Channel

Manufacturers, • Distributors,• Retailers,•  E-retail

End Use

Foodservice,• Institutional,•      Households

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Straw Market – Key Trends Shaping Competition

Manufacturers in the straw market are adopting collaboration strategy to expand their global reach. Leading players are offering wide range of options for straw consumers, such as collapsible straws, biodegradable straws, recyclable straws, reusable straws, and straw (Hay) straws.

Product Launch

A new entrant in the straw market, Final Straw, which is a straw manufacturer, came up with a product ‘Collapsible Straw’. This can be folded and carried with a keychain, and is also reusable.

Straw manufacturers should focus on investments in novel material combinations to enhance the quality of straw, along with taking recyclability into consideration. Furthermore, small and medium scale players in the global straw market should augment investments in marketing through online foodservice platforms to establish themselves as a brand.

 

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