Potato Protein Market: The Development Strategies Adopted By Major Key Players And To Understand The Competitive Scenario by 2032

The sales of potato protein market is estimated to be valued at US$ 121.1 Mn in 2022. As per Future Market Insights (FMI), the overall market value is expected to reach US$ 249.1 Mn by 2032, rising at a CAGR of 7.5% for 2022-2032.

According to the Market Research analysis, Avebe, Tereos, Agrana, Roquette, Omega Protein, Pepees Group, Emsland Group, Meelunie, KMC Ingredients, Südstärke, AKV Langholt, PPZ Niechlow are identified as Key Potato Protein brands.According to the report, the rising demand for healthier and plant-based food alternatives will stoke growth of the market. The report offers a comprehensive insight into the market. It covers key growth drivers, restraints, opportunities, and prevailing trends. It uses unique research methods to offer the most accurate analysis of the market. The report profiles some of the leading market players examines the impact of their growth strategies on the overall market.

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It includes in-depth insights into the potato protein market. Some of these are:

  • The estimated value of the market was at US$ 84.6 Mn in 2019. Through the course of the report’s forecast period, the market is exhibited to show a steady pace of growth.
  • Regionally, North America emerged as a key market for potato protein.
  • Europe and Latin America will report steady rise as key markets for potato protein.
  • Among potato protein types, concentrates will witness high demand through the forecast period.
  • Key players are likely to focus on introducing new products to stay relevant in the market.

Increasing Application in Food and Beverages Sector to Boost Growth

Potato protein is widely used in infant formulas, food supplements and dairy products. Therefore, the increasing consumption of dietary protein will bode well for the market. Furthermore, the market is expected to gain from the expansion of the food industry. Because countries such as China, India, and Brazil exhibit high food demand, they are identified as some of the most lucrative markets for potato protein. In addition to this, the rising health consciousness among consumers will enable growth in the market

Who is Winning?

Some of the leading players operating in the potato protein market are (Avebe, Tereos, Agrana, Roquette, Omega Protein, Pepees Group, Emsland Group, Meelunie, KMC Ingredients, Südstärke, AKV Langholt, PPZ Niechlow and others.

As a result of increasing competition, potato protein manufacturers are focusing on expanding their product portfolio and improving sourcing processes. Their expansion strategies are further aided by agreements between them and local players across emerging market. These companies are particularly focusing on catering to changing consumer preference across various applications.

In addition to this, mergers and acquisition remains a popular strategy among market players. Companies intend to expand their regional footprint through strategic collaborations.

Market Segments Covered in Potato Protein Market Analysis

By Type:

  • Isolates
  • Concentrates

By Application:

  • Food & Beverages
    • Meat
    • Dairy
    • Confectionery
    • Processed Foods
    • Beverages
    • Sports Nutrition
  • Feed

Region:

  • North America
  • Latin America
  • Europe
  • APEJ
  • Japan
  • Oceania
  • Middle East & Africa

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Key Questions Answered in the Report

What are the drivers of the potato protein market?

Potato protein will grow in popularity as it is increasingly used in food supplements, dairy products, and newborn formula.

Which are the factors that put potato protein market at risk?

Lack of consumer awareness may limit market growth to some extent.

Which are the regions that will lead the global sales of potato protein?

The potato protein market is predicted to have attractive sales prospects in North America and Europe.

Which product segment offers more growth opportunities in potato protein market?

Concentrates will have a larger market share in terms of kind. The segment will grow as people become more aware of the health benefits of concentrates.

Which application segment will record the highest growth?

Potato protein is projected to be in great demand in the food and beverage industry. Potato protein is increasingly being used in readily available beverages, milk protein isolates and concentrates, dry mix refreshments, frozen foods, non-dairy vegan meals, and fermented foods, allowing the industry to expand.

About FMI:

Future Market Insights (FMI) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, the global financial capital, and has delivery centers in the U.S. and India. FMI’s latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.

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