Oat Grass Powder to Experience Rapid Growth
Oat grass powder is a novel product launched in the ingredients market and has shown positive reaction in the initial years. Poised as highly nutritional source of plethora of nutrients like vitamins and other essential nutrients, the demand for oat grass powder is expected to show significant growth in the coming years.
Additional functions of oat grass powder to supplement better intestinal flora & fauna and antioxidant & detoxification properties, demand from the fitness enthusiasts, health conscious millennials and geriatric population is expected to show augmented demand during the forecast period.
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Oat grass powder Market: Dynamics
Increasing acceptance of the traditional and alternative medicines, has been boosting demand of multiple plant based ingredients. Oat grass products is expected to be one of these products with high growth trend and adoption rate in the early stages. Oat grass powder is expected to show high prevalence as additive for functional products and supplements. Proof of efficacy and benefits of oat grass powder is expected to increase demand from functional products.
Nutraceuticals and supplements are expected to play prominent factor in the growth in demand for oat grass powder. The presence of tricin, compound with smooth muscle relaxing properties, in the oat grass powder is expected to be prominent factor in demand.
The additional benefits of the oat grass powder like presence of soluble and insoluble fibre are expected to be supplemental to this demand in nutraceuticals and supplements. The high alkaline properties of the oat grass powder and subsequent properties like regulating body pH are also expected to be beneficial for demand.
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Oat grass powder Market: Key Players
Oat grass powder is currents in the introduction stage and has multiple low level players in the market. NP Nutra is one of the pioneers in the market with their product launched in 2012. There exist multiple domestic level players, with their high focus on regional distribution of their products.
NP Nurtra has collaborated with multiple distribution channels and has high investments in the online sales through third party websites. The market is expected to see multiple new entrants in the market during coming years. The market is expected to move towards fragmentation on the global scale during the forecast period.
Oat grass powder Market: Segmentation
The Oat grass powder market can be segmented on the basis of nature and application.
On the basis of nature, the oat grass powder market can be segmented into:
On the basis of application, the oat grass powder market can be segmented into:
- Functional products
- Nutraceuticals and supplements
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Oat grass powder Market: Regional Overview
Still in the early stages of development, usage of the oat grass powder has been observed in high oat production countries, with high concentration in the European nations. Based on the adoption of novel products and high preference of organic products, Europe is expected to account for one of the major demand bases for oat grass powder.
While North America has shown high production of oat and related by products, demand is expected to be gradual based on the adoption curves of organic ingredients observed in the region.
- Detailed overview of the Oat grass powder market.
- Changing market dynamics in the Oat grass powder market.
- In-depth Oat grass powder market segmentation.
- Historical, current, and projected market size in terms of volume and value.
- Recent industry trends and developments in the Oat grass powder market.
- Competitive landscape.
- Strategies of key players and products offered.
- Potential and niche segments, geographical regions exhibiting promising growth for the Oat grass powder market.
- A neutral perspective on market performance
- Must have information for market players to sustain and enhance their market footprint.
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