Snus market has experienced a surge in recent years, owing to the penetrative reach of multiple tobacco companies entering the market. Growing preference of alternative tobacco products like vapes, nicotine pouches and smokeless tobacco is expected to generate significant traction for snus. Snus is a preferred smokeless tobacco variant on back of its easy availability and affordability
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In 2019, FDA approved Swedish Match AB to label their snus products as a ‘less harmful product for usage’. This is expected to increase the adoption of snus in United States. Global campaigns for reduction of tobacco use is anticipated to further increase the adoption of snus. Transition of consumers towards alternative products is anticipated to supplement the growth of the snus market, which is expected to register a CAGR of more than 5% during forecast period.
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Key Takeaways of Snus Market
- North America accounts for one fourth share in snus market, and is expected to grow 2.0X during forecast.
- While specialty stores account for a major chunk of the share in snus market, online retail is expected to show rapid growth during forecast period.
- Demand for portion snus has been substantially increasing and the segment is expected to grow 1.6X by 2029 over 2019.
- Flavored snus accounts for more than 60% of the market share and is expected to grow 1.5X during the forecast.
“Investments in United States are expected to be highly lucrative for established as well as emerging players. Entering United States with flavored snus products can provide a competitive edge for new entrants”, says the Fact.MR analyst
Snus Manufacturers Pushing for Consolidation in a Competitive Market Landscape
The market for snus products is highly consolidated with 4 companies generating 70% revenue share. While the market has seen new entrants like Altria Group, Inc., current market leaders have been striving to gain market share in an already consolidated market. Some players like Swedish Match AB have focused on acquisition of domestic players to gain share in snus market, while others have ventured into new regions. Snus market is expected to reach consolidation of 80% with the addition of new market leaders during forecast period.
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Global Snus Market: Segmentation
Segmentation table of the global snus market has been provided below on the basis of product type, flavor, packaging, sales channel, and region.
Product Type
- Portion Snus
- Regular
- White regular
- Strong
- Loose Snus
- Regular
- Strong and extra strong
- Others
Flavor
- Standard
- Flavored
- Fruit
- Herbal
- Mint
- Other Flavors
Packaging
- Films and Wraps
- Cans
- Pouches
- Others
Sales Channel
- Specialty Stores
- Online Retail
- Modern Trade
- Others
Region
- North America
- Latin America
- Europe
- Asia-Pacific
- Middle-East and Africa
Report Benefits & Key Questions Answered
- Snus Market Category and segment level analysis: Fact MR provides a detailed analysis of the factors influencing sales growth across key segments. It highlights key growth drivers and provides useful information for identifying sales prospects at the regional and local level.
- Snus Market Historical volume analysis: The report provides a comparison of Snus Market historical sales and projected sales performance for 2021-2031.
- Snus Market Manufacturing trend analysis: The report offers a detailed analysis of manufacturing trends in the Snus Market It carefully gauges the impact of changing healthcare needs of key demographics globally
- Snus Market Consumption by demographics: The report investigates consumer behavior affecting Snus Market demand outlook for the assessment period. Effect of their keenness for digital trends on Snus Market is carefully analyzed
- Post COVID consumer spending on Snus Market Consumption: Healthcare industry has been largely influenced by COVID-19 pandemic. The Fact MR Market survey analyzed consumer spending post COVID-19. It assesses how current trends that will influence expenditure on healthcare services, thus affecting Snus Market growth.
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