Dietary Supplements Market Overview, Trends, Growth, Demand, Key Players Analysis and Forecast to 2031

Global Dietary Supplements Market report from Global Insight Services is the single authoritative source of intelligence on Dietary Supplements Market. The report will provide you with analysis of impact of latest market disruptions such as Russia-Ukraine war and Covid-19 on the market. Report provides qualitative analysis of the market using various frameworks such as Porters’ and PESTLE analysis. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.

Shifting consumer preferences, rising health awareness, a growing senior population, and the adoption of a balanced diet are all driving the market for dietary supplements. The convergence of important business trends has created new opportunities for key industry participants. One of the key elements fueling the need for dietary supplements is changing lifestyles and food habits. The market for dietary supplements would benefit from the growing positive perspective on sports nutrition.

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COVID-19 Impact

The COVID-19 pandemic has primarily afflicted North America and European countries such as the United States, Italy, Spain, the United Kingdom, France, and Germany. The nutritional supplement sector is heavily focused in these areas, which benefited from the scenario as the market for immunity-boosting supplements saw a boom in demand.

The increasing threat of covid 19 infection has pushed people to incorporate immune-boosting goods and supplements into their daily life since the start of the pandemic. This presents a business opportunity for supplement manufacturers. Furthermore, the cost-effectiveness of fundamental product kinds such as minerals and vitamin supplements, as well as the availability of a wide range of dietary additives via e-commerce platforms, contribute to the market’s growth.

Key Trends and Drivers:

  • As the prevalence of age-related and lifestyle-related disorders rises, consumers are becoming more aware of preventative health care measures and, as a result, are gravitating toward health-beneficial products such as food additives, which is predicted to boost the global market.
  • Consumers in all regions are becoming more health-conscious, which is propelling the dietary supplement industry forward. Another significant driver expected to fuel the total market is the aging population of various nations, such as Japan, Italy, Portugal, and Germany.

Segmentation:

By Type

  • Vitamins
  • Minerals
  • Botanicals
  • Probiotics
  • Amino acids
  • Enzymes

By Target

  • Infant
  • Children
  • Adult
  • Pregnant women
  • Elderly

By Application

  • Energy & Weight Management
  • General Health
  • Bone & Joint Health
  • Gastrointestinal Health
  • Immunity
  • Cardiac Health
  • Diabetes
  • Anti-cancer
  • Lungs Detox/Cleanse
  • Skin/Hair/Nails
  • Sexual Health
  • Brain/Mental Health
  • Insomnia
  • Menopause
  • Anti-aging
  • Prenatal Health

By Distribution Channel 

  • Supermarkets
  • Pharmacies
  • Specialty Stores
  • Practitioner
  • Online

Key Players:

  • Amway Corp.
  • Glanbia PLC
  • Abbott
  • Bayer AG
  • Pfizer Inc.
  • Herbalife Nutrition
  • Nature’s Sunshine Products

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