According to a new market research report published by Global Insight Services “Mens Underwear Market is expected to grow at more than 5.5% over next 10 years”. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.
The most popular type of mens underwear is boxer briefs. These provide good coverage and support, while still being comfortable to wear. Boxer briefs are available in a variety of materials, including cotton, polyester, and spandex.
Another popular type of mens underwear is trunks. These are similar to boxer briefs, but they are shorter in length. Trunks are a good option if you want something that is more comfortable to wear in the summer.
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Key Players
- Calvin Klein
- Hanes
- Jockey
- Fruit of the Loom
- Uniqlo
- Gap
- Old Navy
- Tommy Hilfiger
- Nike
Key Trends
Here are some of the key trends in mens underwear:
- Performance-based underwear: More and more men are looking for underwear that can meet their specific needs, whether it be for sport, work or everyday wear. As a result, there has been a surge in the popularity of performance-based underwear, which is designed to offer support, comfort and breathability.
- Sustainable materials: An increasing number of men are looking for underwear that is made from sustainable materials, such as bamboo or organic cotton. This is in response to the growing awareness of the environmental impact of the fashion industry.
- Innovative designs: There has been a trend towards more innovative and unusual designs in mens underwear in recent years. This includes everything from prints and patterns to new cuts and silhouettes.
- High-tech fabrics: A new generation of high-tech fabrics is being used in mens underwear, such as moisture-wicking and anti-odour fabrics. These fabrics offer improved comfort and performance, and are ideal for active men.
- Premium brands: There is a growing demand for premium mens underwear brands that offer high-quality products at a higher price point. These brands are often seen as a status symbol, and are popular with affluent men.
Key Drivers
Some of the key drivers of the mens underwear market are comfort, style, and functionality. Underwear is one of the most personal items of clothing that a man can wear, and as such, it is important that it is comfortable. Many men also prefer underwear that is stylish and that provides them with the functionality they need. For example, many men prefer boxer briefs that offer support and that stay in place during physical activity.
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Market Segments
By Type
- Briefs
- Boxer Briefs
- Trunks
- Boxers
- Others
By Fabric
- Cotton
- Polyester
- Modal
- Nylon
- Others
Reasons to buy Mens Underwear Market Report:
- Develop comprehensive understanding of market landscape – industry structure, value-chain, key players, trends, drivers, and challenges
- Drive revenue and market-entry strategy by gaining insights into which segments and geographies are largest and likely to grow fastest
- Formulate sales and marketing strategies by gaining understanding of competitors, their positioning, and strengths & weaknesses
- Develop business and M&A strategies through understanding of latest trends and emerging players in the market
- Refine your business plans by understanding impact of disruptions such as Covid-19 and Russia-Ukraine conflict on the market
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Key Questions answered in the report:
- How is the market structured and what the key drivers and trends of this industry?
- How is the market segmented and what is the size of each segment?
- Which segments and geographies provide best growth opportunities?
- What’s the competitive landscape and positioning of players in this market?
- What is the impact of latest events such as Covid-19 and Russia-Ukraine conflict on the market?
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About Global Insight Services:
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