While the COVID-19 pandemic has been detrimental to multiple industries, there has been significant increase in demand for personal care products such as intimate wipes. The increase can be attributed to surge in consumer demand. Stockpiling and ‘panic buying’ by consumers owing to lockdowns has led to shortfalls in essential goods such as tissue paper. Hence, consumers are opting for intimate wipes as alternatives. As intimate wipes’ manufacturers are trying to meet the soaring demand, multiple companies have been dipping into their inventories and increasing production outputs. The intimate wipes market is expected to show positive growth amidst the COVID-19 pandemic.
Intimate wipes are available in multiple variants, used for various applications like dryness relief, anti-itch, odor prevention and others. Among the various applications of intimate wipes, products with specific odor prevention have garnered significant traction in their target consumer base. Odor prevention segment holds majority share in the intimate wipes market and is also expected to be fastest growing segment in established markets like North America and Europe.
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This newly published and insightful report sheds light on Market Insights of Wet Intimate Wipes, key dynamics, their impact on the overall value chain from suppliers to end-users and Growth of Wet Intimate Wipes Market.
Intimate Wipes Market: Segmentation
FactMR’s study has done the segmentation of intimate wipes market on the basis of product type, fragrance, application and sales channel.
Product Type
Wet Wipes
Dry Wipes
Fragrance
Standard
Scented
Application
• Dryness Relief
• Anti-Itch
• Odor Prevention
• Others
Sales Channel
• Modern Trade
• Medical and Drug Stores
• Online Retail
• Others
Region
• North America
• Latin America
• Europe
• East Asia
• South Asia and Oceania
• MEA
Intimate wipes market is anticipated to witness a notable upsurge during the forecast period 2020 to 2030, conferring to a new Fact.MR study. The study promotes crucial trends that are presently determining the growth of intimate wipes market.
This newly published and perceptive report sheds light on vital dynamics, which are likely to convert the future of intimate wipes market, in turn generating worthwhile opportunities for key companies as well as evolving players who are interested in the manufacturing of intimate wipes.
Intimate wipes market study is a detailed market intellect on key revenue progression factors, challenges, industry trends, and opportunities, which will eventually influence the growth of intimate wipes market. The report primarily conveys a summary of the intimate wipes market, considering present and upcoming personal care industry scenarios, to reveal striking sides relating to the acceptance of intimate wipes across prominent regional markets.
A detailed assessment on few of intimate wipes raw material suppliers accessible in the report allows the report readers to obtain detailed findings that have resulted from intimate wipes supply chain analysis, business execution, and value chain analysis across the regional markets incorporated in the report. A list of prominent companies functioning in intimate wipes market provided in the report enhances reliability of this ample research study.
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Intimate Wipes Market: Report Summary and Scope
Study offers a comprehensive overview on diverse features that are inducing demand, revenue generation and sales in intimate wipes market across the globe.
A comprehensive estimate on intimate wipes market has also been made accessible by the experts, who have considered the market estimates on the basis of a likely scenario, an optimistic scenario, and a conservative scenario regarding sales of intimate wipes during the forecast period. Analysis and estimation of price point comparison by region and by product with the global average price has been included in this study.
Intimate Wipes Market: Analysis on Market Size Evaluation
Predictions of intimate wipes market, encompassing current as well as forthcoming projected values estimate and analysis on region-wise demand trends and price index have been assimilated in the report.
Market estimates at the regional and global scale for intimate wipes are available in terms of “US$ Mn.” A Y-o-Y growth contrast on prominent intimate wipes market segments, along with the market attractiveness valuation computes understandings brought in the report. Metrics mentioned above are also followed based on intimate wipes products where intimate wipes witness a steady demand.
Intimate Wipes Market: Scrutinized Assessment on Regional Segments
Weighted sections have been elaborated in the report on intimate wipes market, which delivers projection on the regional markets. These chapters brighten the regional macros (political economic, and business environment outlook), which are expected to have a significant impact on the growth of intimate wipes market during period of forecast.
Country-specific valuation on demand for intimate wipes has been offered for each regional market, along with the market scope estimate and forecast, price index, price point assessment, and impact analysis of dynamics of prominent regions and countries. For all regional markets Y-o-Y growth estimates have also been incorporated in the report.
Intimate Wipes Market: In-depth Analysis on Competitive Landscape
The report ends with a section on the competition scenario of intimate wipes market, along with the profiles of major companies contributing to the market expansion. Essential and up-to-date data as well as information correlated to the market performers, who principally engage in the production and supply of intimate wipes, has been brought with the help of a detailed dashboard view. Market share analysis and comparison of prominent players provided in the report permits the report readers to plan preemptive steps to advance their businesses.
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Global Market for Intimate Wipes: Key Projections
• In terms of revenue, Europe is expected to remain the most attractive market for intimate wipes throughout the forecast period. Demand for intimate wipes in many of the European countries is anticipated to grow even further in the coming years. The region’s market is expected to increase at a steady growth rate between 2017 and 2022. Meanwhile, factors such as increasing standard of living and rising disposable income is expected to support the growth of the market in Asia-Pacific excluding Japan (APEJ). The market in the region is projected to exhibit the highest CAGR over the assessment period.
• Wet intimate wipes will remain highly sought-after in 2017 and beyond. Revenues from sales of wet intimate wipes currently commands for around 68% market share globally. More than US$ 170 Mn worth wet intimate wipes are estimated to be sold worldwide by the end of 2022.
• On the basis of material type, sales of intimate wipes made of cotton terry will be relatively higher as compared to other variants. Currently, the cotton terry material type segment accounts for more than one-third share of the market in terms of revenue.
• Based on application, intimate wipes is mostly used for dryness relief. Intimate wipes work exceptionally well in moisturizing dry intimate areas without the use of any skin lotions.
• By distribution channel, the modern trade segment is expected to retain it top position over the forecast period. In terms of revenue, the segment currently commands for close to 35% revenue share of the global market. In addition, the segment is expected to reflect an above average CAGR during 2017 to 2022.
Competition Tracking
Kimberly Clark Corporation, Nice-Pak International Limited, Prestige Brands, Inc., Procter & Gamble, Hengan International Group Company Limited, The Boots Company PLC, Premier Care Industries, Rockline Industries, Glenmark Pharmaceuticals Ltd., and Bodywise (UK) Ltd. are the leading market players mentioned in the Fact.MR report.
In terms of revenue, Europe is expected to remain the most attractive market for intimate wipes throughout the forecast period. Demand for intimate wipes in many of the European countries is anticipated to grow even further in the coming years. The region’s market is expected to increase at a steady growth rate between 2017 and 2022. Meanwhile, factors such as increasing standard of living and rising disposable income is expected to support the growth of the market in Asia-Pacific excluding Japan (APEJ). The market in the region is projected to exhibit the highest CAGR over the assessment period.
Wet intimate wipes will remain highly sought-after in 2017 and beyond. Revenues from sales of wet intimate wipes currently commands for around 68% market share globally. More than US$ 170 Mn worth wet intimate wipes are estimated to be sold worldwide by the end of 2022.
On the basis of material type, sales of intimate wipes made of cotton terry will be relatively higher as compared to other variants. Currently, the cotton terry material type segment accounts for more than one-third share of the market in terms of revenue.
Based on application, intimate wipes is mostly used for dryness relief. Intimate wipes work exceptionally well in moisturizing dry intimate areas without the use of any skin lotions.
By distribution channel, the modern trade segment is expected to retain it top position over the forecast period. In terms of revenue, the segment currently commands for close to 35% revenue share of the global market. In addition, the segment is expected to reflect an above average CAGR during 2017 to 2022.
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