New York, Global Enterprise A2P SMS Market report from Global Insight Services is the single authoritative source of intelligence on Enterprise A2P SMS Market. The report will provide you with analysis of impact of latest market disruptions such as Russia-Ukraine war and Covid-19 on the market. Report provides qualitative analysis of the market using various frameworks such as Porters’ and PESTLE analysis. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.
Enterprise A2P SMS is a type of SMS that is sent from an enterprise to a phone number. The SMS can be used for marketing or customer service purposes. The enterprise pays for the SMS to be sent, and the phone number pays for the SMS to be received.
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Key Trends
There are a few key trends in Enterprise A2P SMS technology.
The first is the move towards using IP-based networks for SMS. This means that enterprises are able to take advantage of the global reach of the internet to send SMS messages to any country in the world.
The second trend is the use of short codes for SMS. Short codes are easier to remember and are less likely to be blocked by spam filters.
Finally, enterprises are also moving towards using A2P SMS for customer service and support. This allows enterprises to provide a better customer experience by being able to respond to customer queries quickly and efficiently.
Key Drivers
There are a few key drivers of Enterprise A2P SMS market.
Firstly, the increasing use of mobile devices and the need for businesses to communicate with their customers via SMS.
Secondly, the increasing number of enterprises that are using A2P SMS services to communicate with their customers and employees. And lastly, the increasing cost of A2P SMS services.
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Market Segments
The Enterprise A2P SMS Market is segmented by tool, application, end-user, and region. By tool, the market is divided into cloud API messaging platforms, traditional & managed messaging services. Based on application, it is bifurcated into pushed content services, interactive services, and others. On the basis of end-user, it is classified into BFSI, gaming, and others. Region-wise, the market is divided into North America, Europe, Asia-Pacific, and the Rest of the World.
Key Players
The Enterprise A2P SMS Market includes players such as SAP SE, Orange Business Services, Global Message Services AG, Infobip Ltd., Smsglobal, NTT Communications Corporation, Tata Communications Limited China Unicom, Tyntec Group Limited, and Twilio Inc.
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