Global Online Video Platform Market report from Global Insight Services is the single authoritative source of intelligence on Online Video Platform Market. The report will provide you with analysis of impact of latest market disruptions such as Russia-Ukraine war and Covid-19 on the market. Report provides qualitative analysis of the market using various frameworks such as Porters’ and PESTLE analysis. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.
An online video platform (OVP), provided as either a standalone service or as part of a content delivery network (CDN), is a platform that delivers video content over the Internet. OVPs provide a way to upload, convert, store, and serve video content, as well as provide various features like video analytics, security, and player customization.
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Key Trends
There are four key trends in online video platform technology:
1. Increased use of video for marketing and advertising
As online video becomes more popular, businesses are increasingly using it for marketing and advertising purposes. Video is a great way to grab attention and build interest in a product or service, and it can be used on a variety of platforms, including websites, social media, and email.
2. Increased use of video for customer service and support
Customer service and support is another area where online video is becoming more popular. Video can be used to provide step-by-step instructions, answer frequently asked questions, or give customers a visual tour of a product or service.
Key Drivers
The key drivers of online video platforms are the need for better video quality, the need for more engaging content, and the need for more personalized content.
These needs are driven by the increasing demand for online video content, the increasing popularity of online video, and the increasing number of people who are using online video platforms.
Market Segments
By Type
- Video Analytics
- Video Hosting
- Video Content Management
- Mobile Video
By Application
- Video Sharing
- Commercial Video platforms
By End User
- Individual
- Content creator
By Region
- North America
- The U.S.
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Key Players
- Akamai Technologies, Inc.
- Alphabet Inc.
- Brightcove Inc.
- Comcast Corporation
- Frame.Io, Inc.
- Kaltura Inc.
- Limelight Networks, Inc.
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