The global baby powder market size is expected to reach USD 1.69 billion by 2028, registering a CAGR of 5.6% over the forecast period, according to a new report by Grand View Research, Inc. Asian countries are witnessing stable demand for baby care products. Countries, such as India, Cambodia, and Malaysia have high birth rates. Also, a rise in the number of pregnancies during the lockdown has increased the demand for baby care products in the region.
The rising demand for e-commerce channels is shifting consumer preference towards the purchase of personal care products. E-commerce channels allow price-sensitive consumers to compare prices online and find the ideal deal. For instance, during the pandemic, in India, MyGlamm Brand launched 80 products under the baby chakra brand.
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The growing popularity of e-commerce channels has shifted the market dynamics across several regions. Several manufacturers are utilizing these channels to advertise their products. The capability to choose from a wide range of products coupled with attractive discounts has encouraged a number of consumers to shop online. In addition, companies are entering into partnerships with high-end luxury retailers to sell their products across various markets outside their base country.
The pandemic has impacted product demand. A rise in housing prices and increasing female employment rates are affecting the birth rates across several regions. The fertility rates have been falling in developed regions, such as North America and Europe. For instance, the Total Fertility Rate (TFR) in the U.S. fell from 2.1 to 1.6 from the year 2007 to 2020.
Baby Powder Market Report Highlights
- On the basis of product, the global market has been categorized into talc-based and talc-free
- The talc-free segment held the largest revenue share in 2020 due to the high demand for the cornstarch-based products
- The offline distribution channel segment accounted for the maximum revenue share in 2020
- This growth can be credited to the availability of a wide range of personal care products, such as cosmetics and foods, under a single retail store
- In 2020, Asia Pacific was the leading regional market owing to the increased per capita expenditure on baby care products, such as diapers and baby food
Key Companies & Market Share Insights
The global market is highly competitive and characterized by the presence of several established players. Companies in the market are increasingly focusing on launching new products made with cornstarch and other essential oils owing to the high demand for organic personal care products. The pandemic has increased the demand for baby hygiene products, thereby driving the market. In January 2020, Moms & Co. launched a digital initiative to increase sales of its baby and pregnancy care products. Furthermore, the Himalaya Drug company has inaugurated mom and baby stores in Bengaluru. This move is expected to help the company gain a significant share in the Indian market. Some of the key players in the global baby powder market are: Johnson & Johnson, Pigeon Corp., Prestige Consumer Healthcare, KCWW
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