The global massage equipment market was valued at US$ 9.0 billion in 2021 and it is anticipated to grow up to US$ 18.9 billion by 2031, at a CAGR of 7.5% during the forecast period.
New York, According to a new market research report published by Global Insight Services “Massage Equipment Market” is expected to reach US$ XX bn by 2031. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.
Massage is a therapeutic practice influencing the limbs and muscles to relieve pressure and reduce pain. Massage can be practiced independently or as a part of physical therapy. It can be useful for lowering the symptoms of disorders or pain in the nervous system and muscles and is often utilized to lessen stress. Further, massage equipment is various aids that can be used during the massage to ensure the comfort of the massage receiver. Before their first massage, the receiver has various preconceptions about the therapy. The way to drive the preconceptions away and make him/her comfortable is to set the right environment and equipment to ensure the right beginning.
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Market Drivers and Trends
With rising work stress, several people (i.e., employees) are looking to find ways to reduce their stress levels. Long hours and demanding work schedules can affect people’s physical, mental, and emotional health. The symptoms of workplace stress often come as headaches, insomnia, stomach aches, irritability, fatigue, and depression. One way that has shown promising results in helping with this goal is via massage therapy. Massage therapy has been used as a means of relieving stress for centuries. When people are stressed, their body involuntarily tightens up, causing the muscles to tense. With this tension in mind, it should be no surprise that many suffer from chronic pain. With massage, people can return to relaxation alleviating any associated discomfort and giving them back control over movement while stimulating both ends through techniques such as trigger-point therapy and rubbing, which causes more warmth than contraction, allowing slackening within each fiber, thus increasing elasticity.
Market Restraints and Challenges
Alternative healing therapies are known as the healing methodologies that differ from the usual line of treatment from that of a doctor. In other words, therapeutic practices currently not considered an integral part of conventional medical practice are classified as alternate healing therapies or alternative medicine. With alternate healing therapies, healing, and treatment, the results are achieved through diet, the self-healing mechanism of the human body, various energies, herbal and other supplements and much more. Few of these healing techniques are thousands of years older than conventional medicines. Over the last couple of decades, a renewed interest in holistic and natural healing has been renewed. Thus, multiple alternative healing therapies have found acceptance and are getting popular in India and the world. Some popular alternative healing therapies include acupuncture, acupressure, ayurveda, aromatherapy, homeopathy, and naturopathy. Hence, the rise in the trend of alternate healing therapies and self-massage techniques might act as a restraining factor for the massage equipment market.
Global Massage Equipment Market Segmental Overview
The report analyses the global massage equipment market based on product type, application, and region.
Global Massage Equipment Market by Product Type
Based on product type, it is segmented into chairs & sofas, back massagers, handheld, neck & shoulder, and others. The chairs & sofas segment is expected to be the largest segment in the massage equipment market in 2021. The segment has the largest market share due to the predominant use of this equipment in shopping malls, residences, airports, and offices. This massage equipment helps in controlling multiple health parameters such as heart rate, blood pressure, cortisol level, and insulin intake, which ultimately reduces stress and offers complete relaxation. The chair’s vibration stimulates the secretion of melatonin, serotonin, and dopamine, which are natural muscle relaxers and help relieve all sorts of stress, including chronic, habitual, acute, and short-term. The use of massage chairs results in ensuring a good night’s sleep, which ultimately reduces cardiovascular health, along with limiting the occurrences of cardiovascular disorders. Due to these factors mentioned above, the chairs & sofas segment is expected to hold a major market share in 2021.
Major Players in the Global Massage Equipment Market
The key players studied in the global massage equipment market are Beurer (Germany), Casada Health and Beauty Ltd (UK), Healthmate International, LLC (US), HoMedics (US), JSB Wellness (India), OMRON Corporation (Japan), OSIM International Pte. Ltd. (Singapore), Panasonic (FFL Brands) (US), Prospera Corp (US), and RoboTouch (India).
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Reasons to buy Massage Equipment Market Report:
• Develop comprehensive understanding of market landscape – industry structure, value-chain, key players, trends, drivers, and challenges
• Drive revenue and market-entry strategy by gaining insights into which segments and geographies are largest and likely to grow fastest
• Formulate sales and marketing strategies by gaining understanding of competitors, their positioning, and strengths & weaknesses
• Develop business and M&A strategies through understanding of latest trends and emerging players in the market
• Refine your business plans by understanding impact of disruptions such as Covid-19 and Russia-Ukraine conflict on the market
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