Global A2P Messaging report from Global Insight Services is the single authoritative source of intelligence on A2P Messaging market. The report will provide you with analysis of impact of latest market disruptions such as Russia-Ukraine war and Covid-19 on the market. Report provides qualitative analysis of the market using various frameworks such as Porters’ and PESTLE analysis. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.
A2P Messaging is a type of messaging that is typically used by businesses to communicate with their customers. A2P messaging can be used for a variety of purposes, including customer service, marketing, and notifications. A2P messaging is typically sent through an SMS gateway, which allows businesses to send messages to large groups of people at once. A2P messaging is often used by businesses that need to send high volumes of messages, or that need to send messages to people in different countries.
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The A2P messaging market is segmented by component, application, end-user, and region. By component, the market is segmented by platform, and A2P service. Based on the application, it is bifurcated into authentication services, promotional services, pushed content services, and others. On the basis of end-user, it is divided into BFSI, retail, hyperlocal businesses, healthcare, travel & hospitality, and others. Region-wise, the market is segmented into North America, Europe, Asia Pacific, and the Rest of the World.
The global A2P messaging market includes players such as AT&T, Sinch, Infobip, China Mobile, Orange, Route Mobile, Comviva, Twilio, BICS, Monty Mobile, and others.
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The key drivers of the A2P Messaging market are the increasing adoption of smartphones and the rising popularity of Over-The-Top (OTT) messaging applications.
With the increasing adoption of smartphones, there is a growing demand for A2P messaging services as people are increasingly using their phones for communication. A2P messaging services allow businesses to communicate with their customers via SMS or MMS.
The rising popularity of OTT messaging applications is also driving the growth of the A2P messaging market. OTT messaging apps, such as WhatsApp, Facebook Messenger, and WeChat, have become increasingly popular in recent years.
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