The global oral care/ hygiene market was valued at USD 43.6 million in 2021 and it is anticipated to grow up to USD 63.7 million by 2031, at a CAGR of 3.9% during the forecast period.
Global Oral Care Market report from Global Insight Services is the single authoritative source of intelligence on Oral Care Market. The report will provide you with analysis of impact of latest market disruptions such as Russia-Ukraine war and Covid-19 on the market. Report provides qualitative analysis of the market using various frameworks such as Porters’ and PESTLE analysis. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.
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Market Trends and Drivers
Rising Incidence of dental diseases is anticipated to augment the market growth during the forecast period. Tooth decay (dental caries) and periodontal diseases (gum diseases) are the most widespread chronic diseases worldwide and constitute a major global public health challenge. A study conducted by the Centers for Disease Control and Prevention (CDC) in 2018 revealed that from 2015-2018 the total percentage of untreated dental caries was 13.2% (for ages between 5 and 14) and 25.9% (for ages between 20-44 years).The treatment of dental caries is expensive, accounting for around 5–10% of the total expenditure on healthcare borne by developed nations (Source: WHO). According to the FDI World Dental Federation, the prevalence of dental caries is significantly higher in the younger population. The prevalence of dental caries in the 6-19 age group is as high as 60% to 80% in developed countries across North America and Europe. Such scenario will fuel the industry growth.
Market Restraints and Challenges
Product recalls may hinders the overall market growth. The incidence of product restrains the growth of the oral care market recalls in recent years. For instance, in July 2018, Water Pik Inc. (US) voluntarily recalled its Sonic-Fusion flossing toothbrush due to consumer reports of the product malfunctioning in the US. Reports indicated that the charging base of the toothbrush was overheating with localized melting and sparking, causing a risk of shock or burns. In October 2020, Sunstar America Inc. (SAI) (US) recalled the company’s Paroex Chlorhexidine Gluconate Oral Rinse 0.12% (expiration between June─September 2022) product due to possible contamination with Burkholderia lata. These risk factors could deter consumers from purchasing ancillary oral hygiene products such as mouth rinses/mouthwashes and could, in turn, restrict the business expansion.
Major Players in the Global Oral Care/ Hygiene Market
The key players in the market are Koninklijke Philips N.V. (Netherlands), Colgate-Palmolive Company(US), GlaxoSmithKline plc (Ireland), Procter & Gamble (US), Johnson & Johnson (US), Unilever plc (UK), GC Corporation (Japan), Ultradent Products, Inc. (US), 3M Company (US), and Lion Corporation (Japan), among others.
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