Global soft touch film report from Global Insight Services is the single authoritative source of intelligence on soft touch film market. The report will provide you with analysis of impact of latest market disruptions such as Russia-Ukraine war and Covid-19 on the market. Report provides qualitative analysis of the market using various frameworks such as Porters’ and PESTLE analysis. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.
Soft touch film is a type of film that has a soft, velvety feel. It is often used on products that need to have a luxurious or premium feel, such as cosmetics, electronics, and automotive interiors. Soft touch film can be made from a variety of materials, including PVC, PET, and PU. It is typically coated with a clear lacquer or varnish to protect the film and give it a high-gloss finish.
Key Trends
Some of the key trends in soft touch film technology include the following:
1. Improved clarity and transparency: Newer generations of soft touch films are designed to be more clear and transparent than ever before, making them ideal for applications where a high degree of clarity is desired.
2. Enhanced durability: Soft touch films are now available with improved durability, making them more resistant to tearing and wear-and-tear.
3. Improved adhesion: Newer soft touch films boast improved adhesion properties, making them more effective at bonding to surfaces.
4. Greater versatility: Soft touch films can now be used in a wider range of applications thanks to their improved properties.
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Market Segments
The Soft Touch Film Market is segmented on the base material, coating, film width and region. Based on material, the market is divided into polypropylene (PP), polyethylene terephthalate (PET) and polyethylene (PE). Based on coating, it is divided into water based, solvent based, and FDA compliant soft touch coatings. On the basis of application, it is segmented into book covers, postcards, premium prints, corporate brochures, electronic packaging, and others. Based on the film width, the market is classified into below 15 microns, 15-25 microns 25-35 microns, and above 35 microns. Region-wise, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World.
Key Players
The Soft Touch Film Market report includes players such as Taghleef Industries SLU, Avery Dennison Corporation, Flexfilm Limited, Doro Tape (UK) Ltd., Jet Technologies, DUNMORE Corporation, Ampacet Corporation, Cosmo Films, Ltd., Pragati Corporation, and others.
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Key Drivers
Some of the key drivers of the Soft Touch Film market include the growing demand for luxury packaging, the increasing demand for soft touch films from the electronics industry, and the growing popularity of haptic technology.
The luxury packaging market is a key driver of the Soft Touch Film market. Soft touch films are widely used in luxury packaging due to their unique tactile properties. These films give packaging a luxurious feel and make it more appealing to consumers. The growing demand for luxury packaging is driving the demand for soft touch films.
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