Global Augmented reality (AR) report from Global Insight Services is the single authoritative source of intelligence on Augmented reality (AR) market. The report will provide you with analysis of impact of latest market disruptions such as Russia-Ukraine war and Covid-19 on the market. Report provides qualitative analysis of the market using various frameworks such as Porters’ and PESTLE analysis. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.
Augmented reality (AR) is a technology that superimposes computer-generated images on a user’s view of the real world, providing a composite view. AR technology is used in a variety of applications, including navigation, gaming, and product visualization.
One of the most common applications of AR is in navigation. AR navigation systems superimpose turn-by-turn directions or other information on a user’s view of the road. This can be particularly helpful for drivers who are unfamiliar with an area.
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Market Segments
By Component
- Hardware
- Software
By Display
- Head-Mounted Display & Smart Glass
- Head-Up Display
- Handheld Devices
By Application
- Aerospace & Defense
- Automotive
- Education
- E-commerce & Retail
- Gaming & Entertainment
- Healthcare
- Industrial & Manufacturing
- Others
Key Players
- Microsoft
- Sony
- Samsung
- Oculus VR
- HTC
- Epson
- Lenovo
- Meta
- Daqri
- Atheer
- Vuzix
- Recon
- Magic Leap
- Blippar
- Total Immersion
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Key Trends
Over the past few years, the augmented reality market has seen significant growth and investment. This is largely due to the increasing adoption of AR technology by businesses and consumers alike. Here are some key trends that are driving the augmented reality market:
- Increasing adoption of AR technology by businesses: AR technology is being increasingly adopted by businesses across various industries for a variety of use cases such as product visualization, training and simulation, remote assistance, and marketing.
- Consumer interest in AR: There is a growing interest among consumers for AR experiences. This is evident from the popularity of AR games such as Pokemon GO. In addition, there is a growing demand for AR-enabled devices such as smart glasses and head-mounted displays.
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