The global cloud TV market size reached USD 2.03 Billion in 2020 and is expected to register a CAGR of 10.8%, during the forecast period, according to latest analysis by Emergen Research. Growing demand for video on demand with high quality user experience is expected to drive global cloud TV market revenue growth over the forecast period. In addition, growing demand for cloud streaming services is expected to propel global cloud TV market growth in the near future. Furthermore, increasing adoption of 5G technology is further expected to augment revenue growth of the global cloud TV market during the forecast period. Several telecom providers are capitalizing on the progress of 5G technology to reinforce the cloud TV experience, which is expected to continue to boost market growth going ahead.
The report is updated with the impact of the COVID-19 pandemic on the cloud TV market. Every industry vertical across the globe has been affected by the pandemic, and the report assesses if the impact of the pandemic on the cloud TV market has been positive or negative. It also sheds light on the effect of the financial difficulties and supply disruption caused by the pandemic in the overall growth of the market. Furthermore, the report covers a current and future impact assessment of the pandemic on the overall growth of the cloud TV market.
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Some Key Highlights in the Report:
- Public cloud segment revenue is expected to expand at a significant CAGR during the forecast period. Increasing adoption of public cloud-based TV is expected to boost revenue growth of this segment.
- In terms of market share, the software as a service (SaaS) segment is expected to register significant growth over the forecast period due to increasing demand for SaaS-based cloud TV offerings.
- Increasing demand for high user experience for on-demand video content is expected to drive revenue growth of the video-on-demand segment, which is expected to lead in terms of revenue contribution to the global cloud TV market during the forecast period.
- In terms of revenue share, the entertainment & media segment is expected to lead over the forecast period due to increasing demand for video content delivered through the Internet.
The report further sheds light on the competitive landscape of the cloud TV market to offer the readers an advantage over others. The competitive landscape section of the report talks about the recent advancements in the R&D and technologies undertaken by the prominent players, along with their strategic business expansion plans, product launches, and brand promotions. The report pays special attention to the strategic alliances such as mergers and acquisitions, joint ventures, collaborations, agreements, corporate and government deals, and others adopted by the prominent players of the industry to expand their market presence and gain a substantial market position.
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The prominent players profiled in the report are:
Kaltura Inc, Brightcove, Inc., Amino Technologies PLC, IntelliMedia Networks Inc., Matrix Stream Technologies Inc., CSG Systems International Inc., SimpleStream Limited, ActiveVideo Networks, Inc., SeaChange International Inc., and Amagi Corporation.
Furthermore, the report covers a comprehensive overview of the key regions and market segmentation into types and applications. The regional analysis of the global cloud TV market considers key geographical regions of the world to study different aspects of the market. The market is segmented into key regions such as North America, Latin America, Europe, Asia Pacific, and Middle East & Africa.
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Emergen Research has segmented the global cloud TV market on the basis of cloud type, service, streaming, end-use:
Cloud Type Outlook (Revenue, USD Billion; 2018–2028)
- Private Cloud
- Public Cloud
- Hybrid Cloud
Service Outlook (Revenue, USD Billion; 2018–2028)
- Software as a Service (SaaS)
- Platform as a Service (PaaS)
- Infrastructure as a Service (IaaS)
Streaming Outlook (Revenue, USD Billion; 2018–2028)
- Video-on-demand
- Live Streaming
End-use Outlook (Revenue, USD Billion; 2018–2028)
- Entertainment & Media
- Telecom
- Information Technology
- Others
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