According to a recent analysis by Emergen Research, the global back and neck massager market size was UAD 9.19 Billion in 2020 and is expected to reach USD 16.15 Billion in 2028 at a CAGR of 7.2%. Increasing prevalence of chronic pain due to aging or inappropriate lifestyle preferences, growing awareness regarding benefits of massagers coupled with increase in number of massage parlours and physiotherapy centres are the key factors driving back and neck massagers market revenue growth.
Some of the main causes of back and neck pain include sleeping or sitting in incorrect posture, degenerative disc disease, pinched nerves, rotator cuff injuries, tendonitis, fibromyalgia, arthritis, and others. Exercises, stretching or massaging the affected area can be helpful in reducing the pain caused by these medical conditions.
The back and neck massager market is expected to register significant growth in the coming years owing to the falling prices of massagers and their increasing availability on e-commerce platforms. A good quality neck and shoulder massager start from as low as USD 25 and go all the way up to USD 300 and beyond. A massage from a professional masseuse may cost one more than that.
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Global Back and Neck Massager Market Highlights:
- Regional demand estimation and forecast
- Product Mix Matrix
- Cost-Benefit Analysis
- Pre-commodity pricing volatility
- Supply chain optimization analysis
- Technological updates analysis
- Raw Material Sourcing Strategy
- Competitive Analysis
- Mergers & Acquisitions
- Location Quotients Analysis
- Carbon Footprint Analysis
- Patent Analysis
- Vendor Management
Competitive Landscape:
The report analyzes various elements of the market’s competitive scenario, such as the regulatory standards and policies implemented across the industry over recent years. Our team of experts has leveraged several powerful analytical tools, such as Porter’s Five Forces analysis and SWOT analysis, to deliver a comprehensive overview of the global Back and Neck Massager market and pinpoint the fundamental growth trends.
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Leading companies operating across the Global Back and Neck Massager Market:
- Panasonic
- HoMedics
- Beurer
- MedMassager
- Fujiryoki
- INADA
- SKG
- Breo Technology
- Cozzia
- Human Touch
Regional Segmentation:
- North America
- Latin America
- Europe
- Middle East & Africa
- Asia Pacific
Emergen Research has segmented the global back and neck massager market on the basis of type, patient, application, and region:
Type Outlook (Revenue, USD Billion; 2018-2028)
- Manual Massagers
- Vibrating Massagers
- Impulse Massagers
- Others
Patient Outlook (Revenue, USD Billion; 2018-2028)
- Adult
- Older People
- Baby
Application Outlook (Revenue, USD Billion; 2018-2028)
- Household
- Hospital
- Others
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Report Highlights:
- Based on type, the vibrating massager segment is forecast to register a CAGR of 7.7% during the forecast period. The robust segmental growth can be attributed to the effectiveness of vibrating massager and their increasing visibility on e-commerce channels.
- Based on patient type, the older people segment accounts for the largest revenue share of the global back and neck massager market. This can be attributed to expanding geriatric population base and major prevalence of back pain problems in aging population.
- Based on application, the hospital segment is forecast to make major revenue contributions to the market revenue share during the forecast period. This can be attributed to increasing patient inclination towards professional massage therapist and a significant growth in number of hospitals offering therapeutic massage therapy for pain management.
- North America accounted for 32.6% of the global back and neck massager market share in 2020 and is projected to register significant growth through 2028. The robust growth can be attributed to the early adoption of advanced technologies and high consumer spending on health and wellness products in the region.
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