The global bath salts market size was USD 2.31 Billion in 2021 and is expected to register a revenue CAGR of 3.2% over the forecast period, according to the latest report by Reports and Data. Revenue growth of the market is expected to be driven by growing mental stress levels in working population.
Bath salts are used as an easy way to treat mental and physical health ailments. Bath salts, which are commonly made up of magnesium sulfate or sea salt, dissolve easily in warm bath water and are used for stress relief, body aches, and pains. In addition to relieving muscle pain and stiffness, arthritis, circulation problems, headaches, and anxiety, bath salts also relieve other skin conditions such as eczema, dryness, and itching. Studies show there is a slew of mental health benefits associated with taking a relaxing bath. Therefore, Epsom salt is usually used for detox baths. Minerals in detox baths aid in removing toxins from the body in order to improve health and relieve stress. The working population prefers Epsom bath salts since it contains magnesium, which boosts brain neurotransmitters that promote sleep and reduce stress. Furthermore, magnesium increases melatonin, a hormone that promotes sleep. These factors are expected to boost revenue growth of the market.
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Market Dynamics:
The global Bath Salts market is rapidly gaining traction over the recent years and is expected to register robust revenue growth throughout the forecast period of 2021 and 2028. The consumer goods sector is rapidly growing due to factors such as paradigm shift in consumer preferences, rising demand for convenience and ongoing COVID-19 pandemic. Rapid revenue growth is attributed to factors such as rising disposable income, improvements in standard of living, and increasing preference for organic food and plant based food products. Moreover, rising health conscious population, increasing preference for online shopping and doorstep deliveries and growing inclination of veganism in several countries across the globe and increasing focus on developing novel products to cater to consumer demand are other factors expected to support market growth going ahead.
Competitive Landscape:
The research report offers details about leading companies in the global Bath Salts market along with global position, financial standing, license agreement, products and services portfolio and revenue contribution of each market player. Key players in the market are focusing on adopting various strategies such as mergers and acquisition, business expansion plans, new product launches, partnerships, collaborations, joint ventures to enhance their product base and gain robust footing in the market
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Major Companies:
- Henkel AG & Co KGaA
- Unilever plc
- L’Occitane
- Bathclin Corporation
- Paul Hartmann AG
- Borghese Inc.
- Kao Corporation
- Dadakarides Salt SA
- Soothing Touch
- Cornish Sea Salt Company Ltd.
Market Segmentation:
The report also sheds light on the market segmentation based on type, application and region:
Bath Salts Market Segmentation based on Types:
- Bolivian Salt
- Dead Sea Salt
- Epsom Salt
- Himalayan Bath Salt
- Others
Bath Salts Market Segmentation based on Form:
- Powder
- Granular
- Coarse
- Others
Bath Salts Market Segmentation based on Application:
- Therapeutic
- Aromatherapy
- Home Care & Bath Care
- Fertilizer
- Others
Bath Salts Market Segmentation based on Regions:
North America
- S.
- Canada
- Mexico
- Europe
- Germany
- K.
- France
- Italy
- Spain
- Benelux
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa
- Saudi Arabia
- UAE
- South Africa
- Rest of Middle East & Africa
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