The global gluten-free products market size is expected to reach USD 13.7 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 9.8% from 2022 to 2030. The rising prevalence of lifestyle-related diseases has favored in driving the product demand. Manufacturers and marketers are linking new product developments with other rising trends in the food and beverage industry, which is aiding gluten-free foods to gain traction. Clean labeling, transparent packaging, and the incorporation of plant proteins are among these developments, thereby driving the market.
Gluten-Free Products Market Report Highlights
- The bakery products segment is projected to register the fastest growth over the forecast period owing to higher demand for gluten-free bread which aid in weight loss over the traditional baked goods
- The online segment is anticipated to register the fastest growth over the forecast period as the adoption rate of online purchasing is soaring across the world
- Asia Pacific is expected to witness the fastest growth over the forecast period assisted by rising awareness and availability of gluten-free products
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The U.S. is one of the major consumers of gluten-free products as, on average, one in every 133 people suffers from celiac disease, and one in every 56 people experiences similar symptoms. Celiac disease is an autoimmune disorder distinguished by gluten intolerance. Celiac disease patients can only avoid these symptoms by following a gluten-free diet. However, despite not being diagnosed with gluten sensitivity, the gluten-free diet has grown in popularity in recent years, with an increasing number of individuals opting for it. The market is predominantly driven by consumers’ perception that a gluten-free diet will ensure significant health benefits such as reduced cardiovascular risks and weight control.
The bakery products segment held the largest revenue share in 2021 and is expected to maintain its dominance over the forecast period. The elevated demand is due to the widespread notion that gluten-free baked goods are healthier than typical wheat flour baked goods. Gluten-free foods have a low GI and are low in calories. This aids in weight loss and obesity prevention by giving more energy than traditional baked goods. This dominance of bakery products is expected to sustain market growth during the forecast period.
The supermarkets and hypermarkets segment accounted for the largest revenue share in 2021. The extensive proliferation of supermarkets and hypermarkets which has occurred even in developing nations in recent years is the primary factor leading to the huge value generation. Furthermore, retailers enjoy a huge margin on gluten-free products and therefore promote customer outreach and smart merchandising to maximize sales. North America held the largest revenue share in 2021. The prevalence of a high number of individuals with celiac disease, and other chronic gastrointestinal disorders is the primary factor driving the market in the U.S. However, the increasing number of gluten-free diet consumers in Asia, especially the emergence of gluten-free diet destinations such as Vietnam, is expected to make Asia Pacific a lucrative region for market growth.
Gluten-Free Products Market Insights By Geographical Regions
North America dominated the market and accounted for the largest revenue share of 36.9%. Gluten-free foods are perceived to ease digestive ailments, lower cholesterol levels, and be less fattening. These factors are anticipated to boost demand over the forecast period. In Asia Pacific, the market is expected to register the highest CAGR of 12.1% from 2022 to 2030. The regional market conditions are highly promising due to factors such as the increasing internet penetration, booming e-commerce market, and favorable demographics. Another emerging trend in Asia Pacific is the rise of health and wellness tourism, which is directly promoting the adoption of healthier foods.
Industry Share Analysis By Major Brands
The market is highly competitive in nature with the presence of a number of multinational companies across major economies. The majority of the companies are vertically integrated for manufacturing gluten-free foods. This provides them with a much-improved product portfolio, with the launch of new products and brands. Some of the prominent players in the gluten-free products market include:
- Conagra Brands, Inc.
- The Hain Celestial Group Inc.
- General Mills Inc.
- Kellogg Co.
- The Kraft Heinz Company
- Hero AG
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Gluten-Free Products Market Segmentation
Grand View Research has segmented the global gluten-free products market on the basis of product, distribution channel, and region:
- Gluten-Free Product Outlook (Revenue, USD Million, 2017 – 2030)
- Gluten-Free Products Distribution channel Outlook (Revenue, USD Million, 2017 – 2030)
- Gluten-Free Products Regional Outlook (Revenue, USD Million, 2017 – 2030)
- List of Key Players of Gluten-Free Products Market
Research Methodology
We employ a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. We utilize a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously.
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About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S. based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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