The gourmet salt market has showcased significant growth in the past few years, and this growth is anticipated to continue to increase throughout the forecast period. The global gourmet salt market is estimated to show steady market growth and the value is expected to reach ~US$ 8 Bn by the end of 2019. Majorly, the market is driven by the increasing popularity of gourmet kitchens across the globe which is anticipated to lead the market to reach the sales value of ~US$ 13 Bn by the end of 2029.
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Globalization of gourmet cuisines indicates that a sizeable chunk of consumers is willing to pay a premium for the finest exotic palate. There is an increase in the popularity of gourmet kitchens in many countries providing exotic experiences to their consumers. Moreover, increasing Internet penetration and popularity of cooking shows are driving consumers to experiment with gourmet cuisines at home. This is influencing gourmet salt manufacturers to provide various types of products targeting both, commercial and individual consumers and will also benefit the gourmet salt market to grow substantially during the forecast period.
Key Takeaways – Gourmet Salt Market Study
- Rapid urbanization in emerging economies and changing lifestyles of consumers have increased the demand for gourmet salt.
- The increasing popularity of gourmet kitchens and importance of social status among consumers has provided lucrative opportunities for market growth.
- Leading manufacturers of gourmet salt have adopted various strategies to showcase their products at different platforms.
- Promotions through cooking shows are helping manufacturers of gourmet salt to position their products in consumers’ minds.
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Attractive Packaging – Winning Imperative for Competitors
Manufacturers of gourmet salt are developing marketing strategies according to the ongoing trends in the market. Most of the leading suppliers of gourmet salt are now focusing on attractive packaging of gourmet salt varieties. Companies are now offering gourmet salt in different packaging, shapes, sizes, and materials. Also, the durability, efficiency, and quality of the packaging is kept on priority. In 2017, Saltworks re-engineered the brand’s gourmet salt packaging, aesthetically, and functionally, for both, retailers and consumers. The company introduced products with new packaging styles, such as pour spout pouches, refillable ceramic grinders, boutique glass jars, and reusable salt shakers.
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