The global athleisure market size is expected to reach USD 662.56 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 8.9% from 2022 to 2030. Athleisure is a popular category because it taps into several broad trends, including a global shift toward consumers wearing more casual clothing, consumers seeking comfortable clothing, and health-conscious consumers engaging in more athletic activities and requiring performance clothing for these activities.
Athleisure Market Report Highlights
- By type, the mass athleisure segment dominated the market in 2021 and is projected to grow substantially over the forecast period
- The yoga apparel product segment is expected to expand at the fastest growth rate over the forecast period. The rising popularity and benefits of yoga as a mind-body fitness activity is leading to an increase in the number of yoga enthusiasts across the world
- North America captured the largest revenue share in 2021. Asia Pacific is anticipated to witness the fastest growth over the forecast period
- The market is highly competitive and fierce owing to the presence of a large number of international and regional players that are striving to innovate persistently
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True Fit’s Fashion Genome (via Direct Commerce), which analyses data from 17,000 brands and 180 million True Fit users, confirms that athleisure orders have increased by 84 percent since the pandemic began; sales of women’s athleisure bottoms in the United Kingdom alone were five times higher in December 2020 than in April 2020. In addition, order volumes for men’s athleisure wear sales increased by 20% from the previous year. Target’s activewear line, All in Motion, which had only been launched before the pandemic, reportedly surpassed $1 billion in sales.
Despite this bleak outlook for fresh commercial opportunities, independent gear manufacturers continue to emerge, targeting those athletes who have remained committed to this sport. The majority of these new firms are the consequence of their creators’ desire for a fresh running-apparel aesthetic or their ongoing hunt for high-quality athletic apparel.
According to GQ, at least a dozen new businesses have joined the market with identical origin stories in the previous five years. To mention a few, the British companies Ashmei and Iffley Road; the Danish brand Doxarun; and the American brands Isaora and Tracksmith, with the former focusing on high-end training gear and parkas and the latter investing in a retro Ivy League look.
The desire for highly comfortable clothes with sports features while undertaking any activity has increased in recent seasons, and wide pockets and elastic knot elements have become important products for carrying their large mobile phones, purses, and a few other daily essentials. The growing popularity of the utility fashion trend has spurred the demand for utility-active apparel.
Athleisure Market Insights By Geographical Region
North America held the largest revenue share of over 30.0%. As a result of the coronavirus pandemic in the United States, more people are working from home than ever before. Since the start of COVID-19, 14 percent of consumers have purchased comfortable clothing, such as pajamas or athleisure, online, according to the consumer survey. Moreover, the country is one of the key countries in North America when it comes to expenditures on R&D of textiles and ethical apparel materials that are produced using low-impact processes, such as recycled nylon and organic cotton.
Industry Share Analysis By Major Companies
The market is competitive in nature owing to the presence of a high concentration of international players in the market. Some prominent players in the global athleisure market include:
- Hanes Brands, Inc.
- Adidas AG
- Vuori
- PANGAIA
- Under Armour, Inc.
- Outerknown
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Athleisure Market Segmentation
Grand View Research has segmented the global athleisure market on the basis of type, product, end user, distribution channel, and region:
- Athleisure Type Outlook (Revenue, USD Million, 2017 – 2030)
- Athleisure Product Outlook (Revenue, USD Million, 2017 – 2030)
- Athleisure End-user Outlook (Revenue, USD Million, 2017 – 2030)
- Athleisure Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
- Athleisure Regional Outlook (Revenue, USD Million, 2017 – 2030)
- List of Key Players of Athleisure Market
Research Methodology
We employ a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. We utilize a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously.
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About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S. based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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