Germany Consumer Appliances Market Analysis Report By Product, Distribution Channel, Brands, Trends, And Growth Forecasts, 2030

The Germany consumer appliances market size is expected to reach USD 31.86 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 6.4% from 2022 to 2030. Germany is considered a mature and developed market in the consumer appliances industry. Germany has been the focal point of development in the European region in terms of innovation and considering the requirements of the consumers.

Germany Consumer Appliances Market Report Highlights 

  • The household appliances product segment dominated the market and held a revenue share of over 70.0% in 2021. This can be attributed to the growing purchasing power of the consumers in Germany
  • The kitchen appliances product segment is expected to register the fastest CAGR of 7.2% during the forecast period
  • Based on distribution channels, e-retailers like Amazon and Otto are expected to register the fastest CAGR over the forecast period. Department stores like Aldi and Metro are expected to witness growth during the forecast period
  • Out of the many commercial players in this market space, the big players who are going to enjoy a major market share are Whirlpool, Electrolux AB, LG Electronics, Panasonic Corporation, Samsung Electronics, Arcelik A.S., and Gorenje Group

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The sales of household appliances in the German market depend upon the trade deals for the remodeling and renovation of houses or exchange and upgradation of older household appliances. The technical and mechanical advancements in home appliances products have contributed towards enhancing the way of life of individuals in Germany. A wave of change in the use of these products can be seen because of the increasing disposable income of German citizens and the fast urbanization patterns occurring in different parts of the world.

Germany Consumer Appliances Market Size By Product Type
Germany Consumer Appliances Market size, by product

The consumer appliances industry has been subdivided into two major parts – household appliances and kitchen appliances. The household appliances, also known as white goods, include refrigerators, washing machines, vacuum cleaners, and others. The others segment includes water heater, purifiers, iron, and more. The kitchen appliances include microwave ovens, stoves and ovens, hoods, dishwashers, and other appliances like blender, mixer, toaster, and more. Small household appliances such as blenders, toasters, mixers, and many more also support the growth of the overall home appliances industry in Germany but at a slow pace.

The consumer appliances market in Germany has been fragmented based on distribution channel into e-retailers, discount, variety stores and general merchandisers, hypermarkets, supermarkets and discounters, department stores, and others. Although e-retailers and departmental stores have been mostly used by buyers, the e-commerce business is relied upon to be the quickest developing distribution channel in the coming future.

Web-based business is the main driving force for household appliance purchases. This, in blend with creative credit plans, discounts, and offers is making the procurement of household appliances less demanding for middle-income people.

Industry Share Analysis By Major Companies

The market has been characterized by the presence of international and domestic participants. Key market players focus on strategies such as innovation and new product launches to enhance their portfolio offering in the market. Some prominent players in the Germany consumer appliances market include:

  • Panasonic Corporation
  • BSH Hausegrate GmbH
  • Electrolux Group
  • Gorenje
  • Arcelik A.S.
  • Bosch

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Germany Consumer Appliances Market Segmentation

Grand View Research has segmented the Germany consumer appliances market based on product and distribution channel:

  • Germany Consumer Appliances Product Outlook (Revenue, USD Million, 2017 – 2030)
  • Germany Consumer Appliances Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)
  • List of Key Players of Germany Consumer Appliances Market

Research Methodology

We employ a comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecasts possible. We utilize a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. Our market estimates and forecasts are derived through simulation models. A unique model is created and customized for each study. Gathered information for market dynamics, technology landscape, application development, and pricing trends are fed into the model and analyzed simultaneously.

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About Grand View Research

Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S. based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.



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