Cookies Market increase to US$38 bn by the end of the period of the forecast

Product innovations primarily on account of safety and fitness concerns have changed the game in the global cookie market. Cookie vendors are experimenting with newer flavors, attractive packages, and safer ingredients to grow the target audience in the global cookie market that is expected to push past a value of US$ 38 billion by end 2022.

The presence of established players, such as Barilla G. e R. Fratelli S.p.A, Campbell Soup Co., Arcor U.S.A. Inc., Mondelez International Inc., United Biscuits Ltd., Nestle SA, PepsiCo Inc., Britannia Industries Ltd., M. Dias Branco SA, and Kellogg Co., points towards a highly fragmented and competitive business landscape in the global cookies market, states a new research report by Persistence Market Research (PMR). Due to the intensive rivalry between the leading players, the degree of competition within this market is significantly high and the scenario is likely to remain so over the forthcoming years, thanks to innovations, cookie vendors are making in terms of flavor, ingredients, and packaging, notes the research study.

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Innovation in Products to Drive Market’s Growth

Primarily, the worldwide market for cookies is driven by the continual introduction of novel and innovative products in the global marketplace. The taste, flavor, shape, nutrients, and packaging are the main areas of innovation among cookie vendors across the world. The increasing urbanization and the rise in disposable income of consumers across the world are also important factors behind the growth of this market.

Global Cookies Market.JPG

Over the forthcoming years, the market is expected to benefit from the advent of healthy cookies, which means cooking made up with oatmeal. The augmenting concerns over the adverse effect of cookies, which is high in carbohydrate, on health and fitness and the rising awareness about the advantages of oatmeal are projected to stimulate this market in the years to come, states the research report.

Demand for Bar Cookies to Remain High

Among the type of cookies, bar cookies acquire the leading position. Analysts expect the bar cookie segment to maintain its dominance over the next few years thanks to the high demand for bar cookies in North America and Asia Pacific excluding Japan. The APEJ and North America bar cookie markets, collectively, are likely to surpass US$2 bn in revenues by the end of the forecast period.

Among other types of cookies, drop cookies, which currently have a relatively smaller market presence, is gaining considerable impetus across the world, converting into one of the most promising cookie type segment with potential that cannot be overlooked. Companies, which are looking to enter the drop cookies segment are advised to formulate unique strategies, which can help them gain a competitive edge over their rivals in this market, states the research report.

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The review is based on a report by Persistence Market Research, titled “Global Market Study on Cookies: Chocolate Cookies Remain Popular Across all Demographics Young and Old.”

The global cookies market is segmented into:

By Ingredient

  • Chocolate
  • Chocolate Chip
  • Oatmeal
  • Butter
  • Cream
  • Ginger
  • Coconut
  • Honey
  • Other Ingredients

By Product Type

  • Drop Cookies
  • Bar Cookies
  • Molded Cookies
  • Fried Cookies
  • No-bake Cookies
  • Ice Box cookies
  • Rolled Cookies
  • Sandwich Cookies
  • Other Product Types

By Sales Channel

  • Modern Trade
  • Traditional Grocery Store
  • Convenience Stores
  • Online Channels
  • Other Retail Formats
  • Direct Sales

By Region

  • North America
  • Latin America
  • Europe
  • Japan
  • APEJ
  • MEA

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