Latest intelligence report published by Fact.MR estimates that the non-alcoholic beer market revenues will maintain a positive growth rate between 2021 and 2031, following a CAGR of 7% to reach US$ 14 Bn by the end of the aforementioned forecast period. Rising healthy drinking trends amongst millennials is spurring growth.
Based on the historical performance of this market, non-alcoholic beer sales reached US$ 7 Bn, experiencing a steady CAGR of 5% from 2016 to 2020. Amidst the COVID-19 pandemic, prospects only seemed to loom larger, attributed to the drastic shift towards consumption of non-alcoholic and health boosting beverages.
The malted grain segment is anticipated to be the fastest-growing segment over the forecast period. Increasing awareness about the health benefits of non-alcoholic beer has surged the global demand in recent years. In 2021 Asia will likely govern a revenue share of nearly 25%. Within Asia, China and India currently represent the biggest markets growing at a 9% CAGR.
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Key Takeaways from Market Study:
- The global non-alcoholic beer market is anticipated to add 2x value by 2031 compared to 2021
- Malted grains-based beer to remain at the vanguard, accounting for 65% market demand
- By sales channel, supermarkets will be most preferred, exceeding US$ 8 Mn in revenue
- S remains a promising market, capturing 1/5th of the global market revenue in 2020
- China to be an opportunistic market, expected to surge at over 9% CAGR, followed by India
- Alcohol-free (0.0% ABV) beer highly consumed, selling 4.3 million litres in 2019
“Launching of innovative products into the market owing to a significant rise in awareness of health consciousness among consumers will stimulate the market growth in forthcoming years.” comments a Fact.MR analyst.
How are Millennials Shaping Non-Alcoholic Beer Demand?
The non-alcoholic beer landscape is receiving impetus from the millennial segment of the population and their willingness to experiment with newer flavours in mixed beers beverages. Growing interest among consumers in ethically and organically sourced products also provides opportunities for ethically traded non-alcoholic beers.
Since the past decade, the mindful drinking movement has captured the imagination of millennial consumers. No-alcohol beverages are predominantly consumed by people seeking to moderate their alcohol consumption. Since the general quality of no-alcohol offerings has vastly improved over time, consumers who want to moderate their alcohol consumption are no longer having to compromise on taste.
Low-alcohol beverages, while aligned with the moderation trend, generally tend to be more popular among consumers looking to explore specific health and wellness traits- including low-calorie, low-sugar and natural ingredients.
How will the U.S Generate Demand for Non-Alcoholic Beer?
In the U.S, the number of businesses selling mocktails or non-alcoholic cocktails has increased by 130% in recent years. This exhibits, rising consumer shift towards non-alcoholic beverages, and will positively affect the global non-alcoholic beer demand in the short run.
U.S accounted for a governing share of 20% as of 2020. This growth is attributable to increasing number of heart diseases, rapidly growing working population, and stringent government laws on alcohol consumption. Furthermore, millennials are voluntarily switching over to consuming non-alcoholic beverages.
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Competitive Landscape
Prominent players are embracing innovative approaches such as ground-breaking marketing tactics, technological advances for cancer screening, mergers, and acquisitions.
In May 2020, Danish brewer Carlsberg and British pubs and cask ale firm Marston’s announced a joint venture which surged Marston’s share by 36%, recovering some of the value lost since the Covid-19 lockdown shut pubs across the country, as investors applauded the tie-up.
Under the deal, the Danish firm will own 60% of the new Carlsberg Marston’s Brewing Company with Marston’s holding 40% and receiving a cash payment of up to £273m.
In May 2017, Heineken N.V announced the acquisition of all the remaining shares in Lagunitas Brewing Company. To maintain the Lagunitas culture and free spirit, the company will continue to operate as an independent entity within HEINEKEN and will report within the HEINEKEN Americas Region
Key Competitors:
- Heineken N.V.
- Suntory Beer
- Bernard Brewery
- Big Drop Brewing Co.
- Anheuser-Busch InBev S
- Krombacher Braueri
- Erdinger Weibbrau
- Moscow Brewing Company
- Carlsberg A/S
- Bayerische Staatsbrauerei Weihenstephan
- Arpanoosh CO
Key Segments Covered :
By Material :
- Grapes-based Non-Alcoholic Beer
- Berries/Apples-based Non-Alcoholic Beer
- Malted Grains-based Non-Alcoholic Beer
- Hops-based Non-Alcoholic Beer
- Yeast-based Non-Alcoholic Beer
- Enzymes-based Non-Alcoholic Beer
By Type :
- Alcohol Free (0.0% ABV) Beer
- Low-Alcohol (Upto 1% ABV) Beer
By Sales Channel :
- Non-Alcoholic Beer Sales via Liquor Stores
- Non-Alcoholic Beer Sales via Convenience Stores
- Non-Alcoholic Beer Sales via Supermarkets
- Non-Alcoholic Beer Sales via Online Stores
- Non-Alcoholic Beer Sales via Restaurants & Bars
- Non-Alcoholic Beer Sales via Travel Retails
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