Global Augmented reality (AR) and virtual reality (VR) report from Global Insight Services is the single authoritative source of intelligence on Augmented reality (AR) and virtual reality (VR) market. The report will provide you with analysis of impact of latest market disruptions such as Russia-Ukraine war and Covid-19 on the market. Report provides qualitative analysis of the market using various frameworks such as Porters’ and PESTLE analysis. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.
Augmented reality (AR) and virtual reality (VR) are both immersive technologies that can be used to enhance the healthcare experience for patients, doctors, and other medical professionals. AR can be used to provide real-time information about a patient’s condition, while VR can be used to create realistic simulations of medical procedures. Both AR and VR have the potential to improve the quality of healthcare and make it more efficient and effective.
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Market Segments
The global Augmented Reality and Virtual Reality In Healthcare Market is segmented on the basis of offering, application, device type, and region. On the basis of offering, the market is fragmented into hardware, software, and services. In terms of application, the market is bifurcated into surgery, fitness management, patient care management, pharmacy management, and others. Depending on device type, it is segregated into AR healthcare devices and VR healthcare devices. Region-wise, it is studied across North America, Europe, Asia-Pacific, and rest of the World.
Key Companies
The Augmented Reality and Virtual Reality In Healthcare Market includes players such as Alphabet (Google Inc.), DAQRI, Facebook, HTC, Magic Leap, Inc., Microsoft Corporation, OSTERHOUT Design Group, Samsung Electronics Co., Ltd., and Sony, and Wikitude.
Key Drivers
Some of the key drivers of augmented reality (AR) and virtual reality (VR) in the healthcare market are the increasing adoption of AR and VR technology in the healthcare sector, the rising demand for AR and VR in medical training and education, and the growing need for AR and VR in surgical procedures. Other drivers include the increasing number of AR and VR startups, the availability of AR and VR content and applications, and the declining cost of AR and VR hardware.
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The rising demand for AR and VR in medical training and education is another driver of augmented reality (AR) and virtual reality (VR) in the healthcare market. AR and VR technology offer a realistic and immersive experience that can be used for medical training and education. The technology can be used to train medical students and doctors on various procedures. It can also be used to educate patients about their condition and treatment options.
The growing need for AR and VR in surgical procedures is another driver of the augmented reality (AR) and virtual reality (VR) in healthcare market. AR and VR technology can be used for various surgical procedures such as laparoscopic surgery, open surgery, and endoscopic surgery. The technology can be used to provide a realistic and immersive experience to surgeons. It can also be used to reduce the risk of surgical errors.
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