Pickled herring has been a staple food across many regions in the world. It also contains many nutrient values that support heart and mental health, along with anti-inflammatory characteristics. Pickled herring is consumed as a traditional custom in several regions of the world.
Additionally, rising health consciousness among consumers along with taste preferences has increased the market for pickled herrings, which has guided a compound annual growth of 1.8% over 2017-2021.
Herring is the best choice for people who are suffering from a deficiency of vitamin D, owing to its high vitamin content. Pickled herring is a great option with any meal. Not only vitamin D, but pickled herring is also a good source of omega-3 fatty acids that help lower high triglycerides levels, which is a type of blood fat that must stay at specific levels to protect the health of the heart. Overall, pickled herring is a filling staple dish that improves heart health, cognitive health, and metabolism in general, thanks to its vitamin profile.
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What’s Driving Consumption of Pickled Herring across the World?
“High Omega-3 & Low Mercury Content in Herrings”
Herring consumption is increasing with growing health consciousness among the population due to its high omega-3 content and low mercury content. Pickled herrings observed significant growth in Europe as they are recognized as a core ingredient in more than 10 traditional dishes.
According to EUMOFA, the rate of growth in household expenditure on fishery and aquaculture products was 17% from 2019 to 2020, which is significantly higher than the inflation rate of 2.1% in the prices for the products. A 7% increase in value and a 4% increase in volume have been seen from 2019 to 2020 in Europe’s top fish-consuming countries.
Furthermore, pickled herring manufacturers are focusing on the introduction of different sauces to increase their sales, awareness, and popularity around the world.
How is the U.S. Pickled Herring Market Evolving?
The United States is also a prominent consumer of pickled herrings. In 2022, it is anticipated to account for 84.2% of pickled herring consumption in North America.
Major factor supporting the growth of the pickled herring market in North America is rising government initiatives to generate awareness among the U.S. population about the benefits of pickled hearing products. Additionally, strong local manufacturers in the U.S. support the growth of the market, which is predicted to expand at a CAGR of 4.6% during the forecast period (2022-2032).
Which Sauce Type is Mostly Preferred in Pickled Herrings?
Wine sauce dominates with more than 23.5% of the global pickled herring market share. Cream sauce, on the other hand, is projected to hold 20.4% of the market share by 2032.
Increase in the number of other sauce types is significantly attracting more consumers across the world. Overall, wine sauce and cream sauce pickled herrings will be the most opportunistic segments for market players over the coming years.
Will Retail Consumption of Pickled Herrings Continue Driving Market Expansion?
Increasing retail consumption by individuals has driven the sales of pickled herrings over the historical period and this trend is expected to continue over the forecast period as well.
Easy preservation of pickled herrings and new sauce flavors are majorly driving retail sales. This will increase the intake of pickled herrings among individuals, directing the growth of the commercial buyers segment at a CAGR of 3.9% during the assessment period.
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Competitive Landscape
The pickling herring market is fairly fragmented with numerous food processing industries competing for dominance. Market participants have embraced both organic and inorganic development strategies for expansion.
Frontrunners with well-researched products and a customer base have benefited from acquisitions. Another attempted strategy of major manufacturers is increasing their production by enlarging their facilities. Pushing sales under the influence of various labels such as tasteful, preserve able, low fat, etc., is the way ahead.
For instance :
- In March 2022, Ocean Beauty Sea-foods announced plans for the Seafood Expo North America (SENA) in Boston. These plans included introducing five new on-trend products for the company’s Echo Falls line, which is the nation’s leading premium smoked salmon brand.
- Santa Bremor has invested in modern Dutch and Icelandic equipment in its new production line, which allows the company to process ready-made herring fillets delicately and carefully with superior quality.
Segmentation of Pickled Herring Industry Research
By Sauce Type :
- Wine Sauce
- Cream Sauce
- Home Style
- Swedish Style
- Mustard Dill Sauce
- Cajun Sauce
- Others
By Cut Type :
- Cut Type
- Bites
- Roll Mops
- Fillets
By Buyer Type :
- Individuals
- Commercial/HoReCa
By Sales Channel :
- Offline Sales of Pickled Herrings
- Modern Trade
- Convenience Stores
- Specialty Stores
- Online Sales of Pickled Herrings
- Company Websites
- e-commerce Platforms
By Region :
- North America
- Latin America
- Europe
- East Asia
- South Asia & Oceania
- MEA
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