Increasing awareness for health and fitness among the general population led to an increase in demand for functional drinks and beverages. Probiotic drinks have proven to improve digestive health and maintain a healthy immune function and increasing awareness about these benefits is expected to foster consumption of probiotic soda across the forecast period.
Several studies have proven that mental health and mood are linked with good digestive and gut health and hence as focus on mental health increases it is anticipated to subsequently drive shipments of probiotic soda.
A paradigm shift in consumer preference from sugary drinks and soda to functional beverages is expected to push manufacturers to add functional ingredients to their products. The increasing prevalence of chronic diseases and lifestyle disorders is also expected to favor sales of probiotic soda drinks.
Probiotic tea, probiotic supplements, and probiotic soft drinks are some of the popular probiotic products that are expected to witness an increase in demand through 2032. The emergence of DIY trends is also expected to have a substantial effect on probiotic soda market growth and is expected to push manufacturers to create more functional and attractive probiotic beverages.
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What Market Trends Can Start-ups Capitalize On Going Forward?
“New Market Entrants Can Focus on Creating Products Directed towards Circular Economy”
Loop Mission, a Canada-based start-up focused on food waste minimization, launched a slew of products in accordance with the circular economy trend, and the company is focused on keeping true to this trend over the coming years as well. Among the products that Loop offers, there are also a variety of sodas with probiotics.
Upcoming market players can adopt business models that are geared towards sustainability and deploy innovative marketing strategies to promote their sales. New probiotic soda vendors can also create specialized branding and marketing strategies to carve out a market share for themselves.
For instance, in 2021, Dragon Rouge, a renowned branding agency, was given the opportunity of naming, packaging design, and product strategy for new probiotic soda water.
Which Region Should Probiotic Soda Manufacturers Invest In?
“North America & Asia Pacific to Provide Rewarding Investment Opportunities”
At present, the North America probiotic soda market holds a market share of 25.6% and a sales revenue total of US$ 53.9 million. Rising focus on health, increasing availability of probiotic products, increasing prevalence of health disorders, and rising popularity of probiotic drinks among the millennial population are key factors that govern probiotic soda demand in this region.
The market for probiotic soda in the Asia Pacific region is expected to account for a significant market share in the global landscape owing to increasing focus on health and rising awareness of benefits of probiotic drinks.
China and India are expected to be the leading markets in this region. Currently, China probiotic soda market accounts for a total valuation of US$ 19.8 million and holds a market share of 9.4%. Sales of probiotic products such as probiotic tea and probiotic soda drinks are expected to increase at a rapid pace throughout the forecast period.
The optimistic outlook of consumers towards probiotic products in Europe is expected to drive probiotic soda consumption in this region. The Europe probiotic soda market in 2022 stands at a value of US$ 49 million and accounts for a notable market share of 23.2%. France, Germany, Spain, and the United Kingdom are expected to be prime markets in this region over the coming years.
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Competitive Landscape
Probiotic soda manufacturers are focusing on expanding their business scope through mergers, acquisitions, collaborations, and partnerships.
In November 2021, Beliv, a Latin-American beverage company, announced the completion of the acquisition of Big Easy, a leading manufacturer of plant-based probiotic drinks in the United States.
Key Competitors:
- Yakult Honsha Co. Ltd.
- Danone S.A.
- Nestle SA
- Chobani LLC
- NextFoods
- Harmless Harvest
- Bio-K Plus International Inc.
- GCMMF (Amul)
- PepsiCo
- Fonterra Co-operative Group
- Lifeway Foods Inc.
Key Segments Covered in Probiotic Soda Industry Research
Probiotic Soda Market by Type :
- Dairy-based Probiotic Soda
- Plant-based Probiotic Soda
Probiotic Soda Market by Packaging :
- Bottles
- Tetra Packs
- Cans
Probiotic Soda Market by Sales Channel :
- Online Sales
- Offline Sales
Probiotic Soda Market by Region :
- North America
- Latin America
- Europe
- APAC
- MEA
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