The global folded tissues market has witnessed significant growth over the historical period. Overall sales were pegged at more than US$ ~45.1 Bn in 2019. This is attributed to the increasing number of household buyers and transformation in purchasing habits of consumers. Folded tissues held more than 35% of the overall spending on global health and hygiene products. A consistent growth trajectory is predicted for folded tissue products across emerging markets.
The ongoing COVID-19 pandemic has created a plethora of growth opportunities for existing and new domestic players to maximize their penetration into the market. Moreover, household consumption of folded tissues has burgeoned as a precautionary measure. On the back of these trends, the global folded tissues market is forecast to expand at a CAGR of ~3% over the forecast period (2020-2030).
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Key Takeaways of Global Folded Tissues Market:
- Currently, tissue papers segment accounts for a leading market share, with around 60% share in the global folded tissues market. The segment is estimated to witness a decline in its share owing to increasing demand for folded tissues for facial and hand cleaning solutions.
- Increasing digitization, coupled with rising penetration of e-commerce, is anticipated to make online sales segment a high potential market with a CAGR growth of ~6% over the forecast period.
- In 2019, out of per million dollar spending on folded tissues worldwide, North America accounted for more than 1/4th of the overall spending share. High annual per capita consumption of more than 22 Kg which is more than double of the global average annual per capita consumption was the factor behind the leading share of North America.
- Emerging regions in global folded tissues market including South Asia, Latin America and MEA are projected to grow at a higher digit CAGR during the forecast period. Increasing consumer consciousness and purchasing power coupled with expansion of business footprint of key manufacturers are likely to provide a huge momentum to growth of these regions.
The global folded tissues market is poised to witness a positive u-shaped growth curve between 2019 and 2022 and expected to witness a significant demand during this period owing to ongoing COVID-19 pandemic. Premiumisation of private labels and brands and emerging trends across the retail & consumer goods sector is anticipated to highly impact the demand of hygiene products such folded tissues in coming years, says a Fact.MR analyst.
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Global Folded Tissues Market: In-Depth Assessment on Key Segments
The global folded tissues market is segmented on the basis of the fold, pricing range, application, end-use, distribution channel, and region.
- By Fold :
- Folded Tissues with V-Fold
- Folded Tissues with M-Fold
- Folded Tissues with Z-Fold
- Folded Tissues with C-Fold
- By Pricing Range :
- Economic
- Premium
- Ultra-Premium
- By Application :
- Facial Tissue
- Wet Tissues
- Wrapping Tissue
- Toilet Paper
- Pocket Tissue
- Paper Towel
- Others
- By End Use :
- At Home
- Away From Home
- By Distribution Channel :
- Direct Sales
- Hypermarkets/Supermarkets
- Grocery Stores
- Wholesalers/Distributors
- Discounters & Dollar Stores
- Online Sales
- Other Channels
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Questionnaire answered in the Folded Tissues Market report include:
- How the market for Folded Tissues has grown?
- What is the present and future outlook of the global Folded Tissues on the basis of region?
- What are the challenges and opportunities for the Folded Tissues?
- Why the consumption of Folded Tissues highest in region?
- In which year segment is expected to overtake segment?
What makes Fact.MR report stand out from others?
- MR follows a six-point mechanism known as E.V.O.L.V.E. (Evaluate. Visualize. Overcome. Leverage. Verify. Eradicate.). The report is specially created to assess the COVID-19 impact on the Folded Tissues market. This mechanism focuses on almost all the factors in a definite manner to provide the best research report for the market stakeholders.
- Evaluate: A Fact.MR report evaluates every small aspect that can prove to be a growth generator for the Folded Tissues market, thus, making it different and special from other reports.
- Visualize: The authors involved in the research activities visualized the post-COVID-19 era so that the key stakeholders of market get an overview and helps them take certain steps to ensure continuous growth during the forecast period.
- Overcome: The report scrutinizes on points that can prove to be an Achilles heel to the Folded Tissues market and assists to create strategies to overcome the obstacles that may hinder the growth of the Folded Tissues market.
- Leverage: The Folded Tissues market can leverage certain aspects that can prove beneficial for the increase in growth rate. Fact.MR covers all the points on which the key stakeholders can leverage upon.
- Verify: Research is done systematically to assure validation of all the aspects covered in the report. All the points are rechecked and verified thoroughly to avoid flaws and fake information.
- Eradicate: Last but not the least, this aspect helps the key stakeholder eradicate all the obstacles that come between the growth rate and the Folded Tissues market.
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