Transparency Market Research delivers key insights on the global tampons market. In terms of revenue, the global tampons market is estimated to expand at a CAGR of 5.9% during the forecast period, owing to numerous factors, regarding which TMR offers thorough insights and forecasts in its report on the global tampons market.
Companies are investing in R&D to launch an exclusive collection of tampons. Manufacturers are expanding their product lines to meet the increasing demand for tampons. There has been a rise in disposable income in key markets across the world. In addition, rising health awareness amongst women is expected to drive the tampons market globally.
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Tampons offer the advantage of invisible protection and help keep periods private and safe. The pH adjusting tampons were newly launched in the market. There are tampons available which maintain the pH level of the skin so that it does not develop any infection by irritating the skin. All these advantages are expected to create huge opportunity for the tampons market.
Tampons Market: Key Segments
In terms of product type, radially wound pledget is dominating the market on account of its widespread usage among the female population coupled with reasonable pricing. Several existing players operating in the field of tampons are engaged in extensive research and development activities to bring out new and innovative products for consumers owing to the lucrative nature of this segment.
Based on material type, cotton tampons are preferred by women across the globe as these are safer and avoid exposure to pesticide residues and azo-dyes, and dioxins. Moreover, awareness about feminine hygiene is increasing across the world, and initiatives are being taken to educate women more about issues related to using products made of rayon and other material.
In term of usage type, applicator tampons are easier to use, as these help to push the tampon into place and therefore, are the most convenient and hygienic tampon type. As lifestyles are changing, most women prefer easy and convenient products. Enhanced plastic applicators make insertion of tampons easy and comfortable. In addition, the cushioned surface structure of the applicator allows tampons to gently expand evenly, preventing leakage.
Based on size, regular size tampons hold major share in the global market. They are easily available and most comfortable and also prevent leakage. Women opt for regular size tampons as they are keenly participating in sports activities and they want an easier option.
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In terms of distribution channel, the online distribution channel is the most attractive segment, owing to the rapid penetration of Internet services globally. Convenience and options of several brands are also expected to trigger the market during the forecast period. However, the offline segment dominated the market over the years. Inclination among users to correctly purchase tampons through proper judgment and according to preference has resulted in the dominance of the offline segment.
Tampons Market: Prominent Regions
Asia Pacific is the most lucrative market due to the high female population. Furthermore, increasing population of working women leading to rising purchasing power of consumers is another major factor pushing the demand for better quality feminine hygiene products.
Asia Pacific is expected to be the most attractive market during the forecast period owing to awareness about feminine hygiene. Thus, manufacturers are keen on introducing new products in Asia Pacific in order to continue to grab a significant market share during the forecast period.
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Tampons Market: Key Players
Key players operating in the global tampons market are: Svenska Cellulosa Aktiebolaget (SCA), Bodywise (UK) Ltd, Corman SpA, Lil-Lets UK Limited, First Quality Enterprises Inc., Procter and Gamble Co., Johnson & Johnson Inc., Kimberly-Clark Corporation, Edgewell Personal Care Company, and Unicharm Corporation among others.
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