Smart bathrooms market are bathroom products with smart features such as sensor, and automatic & touchless systems. Different types of smart bathroom products available in the market include smart showers, smart toilets, and smart faucets. Smart showers have remote sensing, and help to control temperature, duration, and flow by using a phone or voice activation by paring it with home systems such as Alexa. Similarly, a smart toilet also has sensors that provide night light, automatic flushing, automatic opening & closing the lid, etc.
Larry Yuen, Group President, Kitchen and Bath at Kohler Co, in an interview said, “As technology integrates more fully into our lives, it’s important to develop ways that it can help make things we do every day more comfortable and enjoyable.”
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Evolving Smart Home Trend to Drive Demand for Smart Bathrooms
Increasing advancement in Internet of Things (IoT) is driving the demand for convenience and smart products. People nowadays prefer smart homes with automation such as touchless systems in rooms, living areas, and bathrooms due to changing lifestyles, consumption patterns, and habits.
Smart homes include smart products and personal assistant devices that allow users to connect to a central hub via a phone, tablet, or computer from anywhere, making life easier. All of these benefits contribute to the demand for smart bathrooms.,
Moreover, post-COVID-19, the bathroom product manufacturing industry has seen a rapid growth globally. Bathroom Manufacturing Association Chief Executive, Tom Reynolds, observed, “Initially the pandemic forced sales to plummet as the economy shut down. There was a great level of uncertainty with some predictions looking grim in terms of consumer spending on home improvement. However, that gloom has proved unfounded with unprecedented interest in bathroom refurbishment since late 2020.”
Moreover, with the increasing standard of living, people in developed and developing countries prefer smart bathroom products such as smart showers, and smart toilets, which has led to increase in demand for smart bathroom products.
Additionally, increasing environment awareness is leading to the adoption of sustainable or energy-saving bathroom products with high functionality and insulation, such as smart faucets, taps, showers, and smart lights, which help save water and minimize carbon footprint. During the forecast period, all of these factors are projected to drive demand for smart bathrooms.
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Global Market to Witness High Adoption of Smart Light Products
Smart lights are projected to dominate the global smart bathroom market, in terms of product type. The significantly higher adoption of smart lighting equipment under connected home products is leading to the segment’s growth. The smart bathroom industry is dominated by lighting, which is a basic amenity, and is easy to install and relatively inexpensive. Apart from smart lights, the smart bathroom area, which includes smart toilets, showers, mirrors, and soap dispensers, has a higher level of acceptance in both residential and commercial sectors. However, smart toilets are expected to receive most attention in the upcoming years due to the increased usage of touchless technology and rising hygiene concerns.
Demand for Smart Bathroom Products to Grow in Hotels and Restaurants
Hotels and restaurants all around the world are rapidly implementing smart technology to improve their customer experience. Smart bathrooms, specifically smart lighting, showers, and baths, are among the most widely used items in the business. Touchless soap dispensers and faucets are also popular additions in a variety of business sectors, including spas and salons, malls, and sports and leisure centers. The COVID-19 pandemic measures are mostly the reason for the rise in demand for touchless smart soap dispensers and faucets. Commercial spaces installed touchless soap and disinfectant dispensers due to awareness about hygiene, and to avoid the spread of the disease. Influenced by this trend, automated/smart soap dispensers and faucets are anticipated to witness higher sales during the forecast period.
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Analysis of Key Players in Global Smart Bathroom Market
The global smart bathroom market is consolidated with a small number of large-scale vendors controlling majority of the market share. Most of the firms are spending significant sums of money on comprehensive research and development, primarily to develop more technologically advanced products. Diversification of product portfolios and mergers & acquisitions are the key strategies adopted by the market players. Kohler, Toto ltd., Lixil Corporation, Roca, Bradley Corporation, Ningbo Kedg Electronic Company, Masco, Jaguar group, Moen, and Cera are the prominent entities operating in this market.
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