Augmented Reality (AR) in Automotive Market to Record Ascending Growth by 2021-2031 | Continental AG, DAQRI, HTC Corporation, Hyundai Motor Group, Microsoft Corporation

New York, According to a new market research report published by Global Insight Services “Augmented Reality (AR) in Automotive Market” is expected to reach US$ XX bn by 2031. Report includes in-depth segmentation and market size data by categories, product types, applications, and geographies. Report also includes comprehensive analysis of key issues, trends and drivers, restraints and challenges, competitive landscape, as well as recent events such as M&A activities in the market.

Augmented reality (AR) is a technology that combines the physical world with computer-generated images and information to create a real-time, interactive experience. AR in automotive can be used for a variety of applications, including navigation, entertainment, and maintenance.

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Key Trends

There are three key trends in AR for automotive technology.

First, automakers are increasingly using AR to enhance the driving experience. For example, BMW and Mercedes-Benz have both developed AR systems that project navigation information onto the windshield, allowing drivers to keep their eyes on the road.

Second, AR is being used to develop new in-car infotainment systems. Volkswagen, for example, has developed an AR-based system that projects a 3D image of the car’s surroundings onto the windshield, providing information about nearby landmarks, traffic, and weather conditions.

Finally, AR is being used to create new after-sales and service applications. For example, BMW is using AR to provide virtual tours of cars for potential customers. And Audi is using AR to help mechanics diagnose and repair cars.

Key Drivers

There are several key drivers of augmented reality (AR) in the automotive market. Firstly, the technology can provide significant improvements in safety and efficiency for both drivers and passengers.

Secondly, AR can help reduce the cognitive load on drivers and make it easier for them to interact with complex systems such as infotainment and navigation.

Finally, AR can also be used to create an immersive and personalized experience for customers, which is a key differentiator for many automakers.

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Market Segmentation

By Sensor Technology

  • Radar
  • LiDar
  • CCD/CMOS Image Sensor
  • Sensor Fusion
  • Others

By Vehicle Type

  • Passenger Cars
  • Commercial Vehicles
Key Players

The key players in the Augmented Reality (AR) in Automotive Market are Continental AG, DAQRI, HTC Corporation, Hyundai Motor Group, Microsoft Corporation, Robert Bosch GmbH, Unity Technologies ApS, Visteon Corporation, Volkswagen AG, and WayRay AG .

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Reasons to buy Augmented Reality (AR) in Automotive Market Report:

• Develop comprehensive understanding of market landscape – industry structure, value-chain, key players, trends, drivers, and challenges
• Drive revenue and market-entry strategy by gaining insights into which segments and geographies are largest and likely to grow fastest
• Formulate sales and marketing strategies by gaining understanding of competitors, their positioning, and strengths & weaknesses
• Develop business and M&A strategies through understanding of latest trends and emerging players in the market
• Refine your business plans by understanding impact of disruptions such as Covid-19 and Russia-Ukraine conflict on the market

About Global Insight Services:

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