Digital Therapeutics and Wellness Market is projected to expand at a steady CAGR over the forecast by 2031 | Livongo Health, Omada Health, WellDoc, Pear Therapeutics, Proteus Digital Health, Propeller Health

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Digital therapeutics and wellness (DTW) is the use of digital technologies to prevent, diagnose, treat, and monitor physical and mental health conditions. DTW includes a wide range of tools, such as apps, wearables, and virtual reality, that can be used to improve health and well-being.

DTW has the potential to improve the quality of life for people with chronic conditions, as well as to prevent or delay the onset of these conditions. DTW can also help people manage their health and wellness goals, such as losing weight, quitting smoking, or reducing stress.

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Key Trends

There are a few key trends in digital therapeutics and wellness technology:

1. The rise of mobile health apps: According to a report from App Annie, the number of health and fitness app downloads grew by 25% in 2017, and this trend is expected to continue. This growth is being driven by the increasing popularity of wearable devices, such as fitness trackers and smartwatches, as well as the growing number of people who are using their smartphones to track their health and fitness.

2. The growth of personalized health: There is a growing trend towards personalized health, which is where people use technology to track their own health data and receive personalized advice and recommendations. This is being driven by the increasing availability of health data, the rise of artificial intelligence, and the growing number of people who are interested in taking a more proactive approach to their health.

3. The rise of digital therapeutics: Digital therapeutics is a growing field that uses digital technologies to improve the efficacy of traditional medicines. This is being driven by the increasing use of mobile health apps and wearables, as well as the growing body of evidence that suggests that digital therapeutics can improve health outcomes.

4. The growth of remote patient monitoring: Remote patient monitoring is a growing trend where people use technology to track their health data from a distance. This is being driven by the increasing number of people who are living with chronic conditions, the rise of mobile health apps, and the growing availability of wearable devices.

Key Drivers

Digital therapeutics and wellness is a growing field that uses digital technologies to improve patient health and wellbeing. The key drivers of this market are the increasing use of mobile health technologies, the growing popularity of wearable devices, and the rising prevalence of chronic diseases.

Digital therapeutics and wellness technologies are used to track and manage health data, provide personalized feedback and coaching, and deliver therapeutic interventions. These technologies have the potential to improve patient outcomes by providing real-time data and feedback, increasing patient engagement, and enhancing adherence to treatment regimens.

The growing adoption of smartphones and tablets, the increasing availability of mobile health applications, and the rising awareness of the benefits of mobile health are the major factors driving the growth of the mobile health market.

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Market Segmentation

The Digital Therapeutics and Wellness Market is segmented by application, product type, sales channel, and region. By application, it is divided into diabetes, obesity, cardiovascular diseases (CVD), central nervous system (CNS) disease, and others. By product type, it is classified into software and devices. By sales channel, it is bifurcated into business-to-business (B2B) and business-to-consumers (B2C). By region, the market is classified into North America, Europe, Asia-Pacific, and rest of the world.

Key Players

The key players in the Digital Therapeutics and Wellness Market are Livongo Health, Omada Health, WellDoc, Pear Therapeutics, Proteus Digital Health, Propeller Health, Akili Interactive Labs, Better Therapeutics, Happify and Kaia Health.

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