Storage in Big Data Market Overview:
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Competitive landscape
The global storage in big data market report covers various solution providers operating in the global storage in big data market. Top companies profiled in the report include Google Inc., Microsoft Corporation, Amazon Web Services Inc., VMware Inc., IBM Corporation, Dell EMC, SAS Institute Inc., Oracle Corporation, SAP SE, Teradata Corporation, Hewlett Packard Enterprise, Hitachi Data Systems Corporation, and MemSQL Inc.
Some of these companies are adopting strategies such as increasing global investment in cloud services, providing hybrid storage solutions, enhancing flash storage product portfolio, integrating cloud and flash technology with storage products, and collaborating with various technology partners to expand their market presence and enhance customer base globally.
Market dynamics
Digitization of records globally is the primary factor driving the global storage in big data market. Due to recent laws enforced by governments of various countries, companies are shifting towards digital maintenance of records, especially in the healthcare sector. Increasing digital data volumes is leading to companies increasingly adopting various data storage options.
Further, increasing adoption of software-based storage options and an increase in the number of connected devices is expected to fuel the growth of the global storage in big data market over the forecast period. One of the major restraints for growth of the global storage in big data market to a certain extent are macroeconomic factors such as reduced budgets for data storage and high total cost of ownership of flash storage. Improper data representation is also posing a threat to the global storage in big data market.
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Market forecast
The global storage in big data market is segmented on the basis of – Segment (Hardware Segment, Software Segment, Services Segment); Industry (BFSI, IT and Telecommunications, Transportation, Logistics & Retail, Healthcare and Medical, Media and Entertainment, Others); and Region (North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan (APEJ), Japan, and Middle East & Africa (MEA)).
The Hardware segment dominated the global storage in big data market with 49.1% market share in terms of value in 2015. The Hardware segment is estimated to create incremental $ opportunity of US$ 16.38 Bn between 2016 and 2026. The Software segment is estimated to create incremental $ opportunity of US$ 11.34 Bn between 2016 and 2026.
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