Cereal Ingredients Market is mostly used as a staple food and is likely the biggest source of energy for people. Nearly 30% of the total calories in a typical diet come from cereals, which are grown on roughly 60% of the world’s arable land. Iron is present in some cereal ingredients, which aids in the delivery of oxygen to the blood.
The soluble fibres in cereals reduce blood cholesterol levels. Ingredients in cereals typically contain 12–14% water, 65–75% carbohydrates, 2–6% fats, and 7–12% protein. Phytochemicals found in grain cereals lower the incidence of certain cancer forms.
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Cereal ingredients market is driven by the growing healthy eating habits among the consumers. Rapid urbanization and growing awareness has shifted the consumers eating habits towards the safe and healthy food products. Cereals are presumed to be one of the major health and energy source and also contains all the essential nutrients.
Cereal ingredients contains carbohydrates, proteins, calories and lipids. This has a particular influence on the breakfast occasion due to the belief that breakfast is the most important meal of the day. Furthermore, due to increasing health issues from highly processed foods products, consumers are also adopting the consumption of cereals.
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Opportunities for new market participants in the Global Cereal Ingredients Market
With wide range of application of cereal ingredients there is ample of opportunities for the market participants to grow in this market. Cereal ingredient manufacturers have an opportunity to change the industry and make cereals more functional by focusing on adding nutrients with functional properties without compromising the taste. Industry revenue and profitability are expected to benefit from increased demand for cereal ingredients.
Growth opportunity exists for high fiber products that can promote better health. North America has the highest percentage of natural claims in breakfast cereals globally and experiencing continuous growth as consumers increasingly seek out healthy, organic and all-natural cereal foods.
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Cereal Ingredients Market- segmentation
On the basis of types
- Cereal protein
- Cereal flakes
- Cereal flours
- Cereal starch
On the basis of end use
- Food Industry
- Healthcare Industry
On the basis of source
- Wheat
- Rice
- Barley
- Oats
- Corn
- Rye
- Sorghum
On the basis of distribution channel
- Business to Business (B2B)
- Business to consumers (B2C)
- Hypermarkets and Supermarkets
- Specialty stores
- Convenience stores
- Online retailers
On the basis of region
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Middle East & Africa
- Oceania
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