The Global Popcorn Market Report by Global Insight Services is the single and trusted source of information for the Popcorn Market. This report provides an analysis of the market impact of the latest market disruptions such as the Russian-Ukraine War and Covid-19. The report provides a qualitative analysis of the market using various frameworks such as Porters’ and PESTLE analysis. The report includes in-depth segmentation and market size data by category, product type, application, and region. The report also includes a comprehensive analysis of recent events such as key issues, trends and drivers, restraints and challenges, competitive landscape, and M&A activity in the market.
Popcorn is a type of corn that pops when it is heated. The corn is put into a pot or a pan with a small amount of oil and heated until the kernels pop. The popped corn is then usually flavored with salt, butter, or sugar.
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Key Trends
Some of the key trends in popcorn technology include the development of new popping methods, the use of different types of corn, and the addition of flavorings.
One of the most significant trends is the development of new popping methods. In the past, popcorn was usually popped in a pot on the stovetop.
Another trend is the use of different types of corn. In the past, most popcorn was made from a type of corn known as yellow dent corn.
Finally, another trend is the addition of flavorings. In the past, popcorn was usually simply flavored with butter and salt. However, there are now many different flavorings available, including chocolate, caramel, and even chili pepper.
Key Drivers
There are several key drivers of the popcorn market. First, popcorn is relatively inexpensive snack food, which makes it appealing to consumers on a budget.
Additionally, popcorn is relatively healthy snack food, which makes it attractive to health-conscious consumers.
Finally, popcorn is convenient snack food, as it can be eaten on the go and does not require any preparation.
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Market Segments
The popcorn market is segmented by type, shape, end-user, and region. By type, the market is classified into the microwave, and ready-to-eat. Based on shape, it is divided into butterfly, and mushroom. On the basis of the end-user, it is bifurcated into the household, and commercial. Region-wise, the market is segmented into North America, Europe, Asia Pacific, and the rest of the World.
Key Players
The popcorn market includes players such as Quinn Foods LLC, The Hain Celestial Group Inc., Weaver Popcorn Company Inc., The Hershey Company, Conagra Brands Inc., Snyder’s-lance Inc., Intersnack Group GmbH & Co. KG, PepsiCo, Eagle Family Foods, Propercorn, and others.
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