Foods that can be microwaved require minimal preparation time and can be prepared in a standard microwave oven. Demand for convenient meals is rising as the urban population expands. The expansion of nuclear families, the rise of women in the workforce, rising standards of living, and the rapid growth of huge retail chains all contribute to the expansion of the worldwide market.
The microwavable foods market is expected to present a lucrative opportunity for participants due to rising R&D efforts by various makers of microwaveable food for advancements in freezing technology and rising establishment of numerous fast food outlets in developing nations.
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Key Trends in the Microwavable Foods Market
- The demand for ready-to-eat (RTE) food products is driven by the rising desire for savoury meals. The market for microwaveable foods provides consumers with excellent cuisine in a short amount of time for consumption, which is driving up demands for the global market.
- Food that can be microwaved from frozen is widely liked throughout the world since it provides higher nutritional benefits and tastes similar to fresh cuisine. Frozen microwaveable foods fulfil consumers’ constant search for a healthier meal that is easier to prepare and tastes better.
- The process of freezing helps preserve the items’ key food ingredients, which are necessary for the body to synthesise a variety of minerals and vitamins.
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Microwavable Foods Market – Region-wise Analysis
North America secures its leadership primarily because of innovative food intake solutions, traditional culture of snacking, simpler preparation process, and uptake of processed RTE food.
Europe has shown impressive growth in the production and consumption of microwavable food due to individuals’ hectic lifestyle and the rise in the number of working women. Germany is the major contributor in the region and is further followed by the UK, Russia, and France in terms of value. Asian region will be recording rapid growth due to the shifting standard of living prompting a shift in preferences for food consumption of consumers.
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Global Microwavable Foods Market: Key Players (this is an indicative list – full list of key players available upon request)
- McCain Foods
- The Kraft Heinz Company
- Pinnacle Food Inc.
- Nestle SA
- Kellogg Company
- Ajinomoto Windsor, Inc.
- General Mills Inc.
- ConAgra Foods, Inc.
- Unilever Plc
- Campbell Soup Company
- Beech-Nut Nutrition Corporation
- Bellisio Foods Inc.
- Pinnacle Foods Group LLC
Report on Microwavable Foods Market Highlights:
- Shifting industry dynamics
- In-depth market segmentation
- Historical, current and projected industry size
- Recent industry trends
- Key competition landscape
- Strategies of key players and product offerings
- Potential and niche segments/regions exhibiting promising growth
- A neutral perspective towards market performance
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
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